Calling it his company's "biggest, boldest and most ambitious project ever," Apple Chief Executive Tim Cook revealed a massive new $850 million investment in a California solar farm — one that will generate enough electricity to power virtually all of its operations in the Golden State.
Update: A previous version of this story incorrectly claimed that Apple would be building the farm itself. But as noted by Reuters, the company will instead buy $850 million worth of power from the First Solar plant. The story has been updated to reflect this. (Thanks to reader Jim Neal.)
The details were revealed by Cook on Tuesday during the Goldman Sachs Technology and Internet Conference. The CEO took the opportunity to reveal the new solar partnership, in which will buy enough power for nearly 60,000 California homes.
The 1,300-acre project investment is housed in Monterey County, Calif., which is located south of Apple's corporate headquarters in the city of Cupertino.
"We are doing this because it's right to do, but you may also be interested to know that it's good financially to do it," Cook told investors at the conference. "We expect to have a very significant savings, because we have a fixed price for the renewable energy, and there's quite a difference between that price and the price of brown energy."
The project, done in partnership with First Solar, will provide enough renewable energy into the grid to offset electricity used by Apple's new Campus 2 corporate headquarters, as well as all 52 Apple retail stores in California, all of its offices, and its data center in Newark, Calif.
Cook stressed on Tuesday that at Apple, global warming is not considered a subject that's up for debate. For him and his company, climate change is real, and Apple will take steps to do the right thing for the environment.
Under the leadership of Cook, Apple has invested heavily in renewable, green energy, most notably to run its data centers that power iCloud, iTunes and other Internet-based services. In particular, Apple's Oregon facilities are powered by a hydroelectric plant and wind energy, its California data center uses wind energy, and its Nevada facility relies on solar and geothermal energy.
Apple is also the owner of the largest private solar facility in the country, which powers its Maiden, N.C., data center. And just last week, Apple announced it will build yet another solar farm in Arizona, where it plans to build a new "global command" data center.
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Has there been major improvements in how effectively solar energy is harvested? What about costs of materials? [quote name="AppleInsider" url="/t/184748/apple-to-build-1300-acre-850m-solar-farm-in-monterey-county-calif#post_2673968"]Cook stressed on Tuesday that at Apple, global warming is not considered a subject that's up for debate[/quote] Uh oh! I fear this thread is about to get trolled into oblivion but the FOX News watching, anti-technology, aluminium foil hat-wearing, conspiracy theorists.
Awesome. And for those loons that are against this kind of thing, "OH NO GREEN", you can rest assured that it makes sense financially too.
I'm all for green, but butchering all that land for solar panels is such a waste, and a shame. I'm in Monterey often and it breaks my heart to see this kind of destruction going on. I so hope fusion energy comes into play soon, or some modern-tech nuclear power. I'm gonna get flamed for it, but massive swaths of land for energy is not the way. Solar farms wastes land, Windmills kills thousands of birds a year, solar collectors fry birds in mid-air... there is a cost. Me no like this.
That is the way to go. Sell the power to Edison at a remote location on the grid and then buy it back at your locations in the city.
[quote name="sflocal" url="/t/184748/apple-to-build-1300-acre-850m-solar-farm-in-monterey-county-calif#post_2673973"]Solar farms wastes land, Windmills kills thousands of birds a year, solar collectors fry birds in mid-air... there is a cost. Me no like this.[/quote] Everything has a cost, so what would you prefer on the production of electricity over solar and wind that has a lower impact on the environment as a whole? Turning people into batteries?