Sam Oliver
Apple's upcoming wearable made its Down Under debut this week in a spread for Elle Australia, with the magazine's senior fashion editor helping fashionistas with tips for styling the Apple Watch for the weekend, at work, or at an after-hours cocktail party.
Elle Australia's Sara Smith was given three different Watch variants to play with — Â "under high security," the publication says — Â pairing each with a chic outfit. There is "no need for jewellery or accessories because the watch is the hero," Smith wrote of one outfit worn with "chic tailored separates and martial arts-inspired pieces."
Other ensembles include a weekend look with "trackies, your boyfriend's shirt (worn cuffed and loose) and a chic cashmere overcoat," with which Smith recommends "fine gold and silver jewellery." For a cocktail party, Smith likes the Watch with "a tuxedo suit and sexy heels (think Le Smoking Saint Laurent style with Alexander Wang black heels), or if you have the legs for it, a killer cocktail dress."
At work, the Watch would pair with "a sexy silk Equipment shirt, buttoned down low with a black silk camisole underneath, and add a sharp tailored blazer and man-style pants." A "subtle pair of Tiffany & Co. silver earrings and a fine diamond tennis bracelet" would make for "added glam," Smith says.
Elle Australia's editor-in-chief Justine Cullen was able to use the Apple Watch during a visit to San Francisco, calling it "a fun new piece of arm candy that will look good on your wrist and impress the boys."
"I want one," Cullen wrote. "I'm sad that the Edition version costs US$10K because it's by far the prettiest, but I'm definitely a fan of the functionalities in the more accessible versions."
Apple has gone full tilt with its campaign to sell the Watch as a fashion accessory, with the latest spread joining earlier appearances in Vogue, Style, China's Yoho, and Hong Kong's street style East Touch. The company is also planning Watch retail locations in upscale department stores, including Tokyo's Isetan and Paris's Galeries Lafayette.
The Apple Watch starts at $349 for the Sport model, with pre-orders set to begin on April 10. It ships on April 24.
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57 Comments
I think it looks great on her and with her outfit. Can't imagine any fashion publication featuring or even allowing to be worn any other wearable crap out there.
Queue all the trolls saying how ugly the watch looks or the reformed trolls that claim they never said that.
Angela Ahrendts really proving her worth. I can't imagine anyone else succeeding to get these fashion magazines to provide PR for a mini-iPhone on a wrist. The astonishing is that all of these fashion shoots show the Apple Watch with the screen lit, when in reality, you will be wearing a black screen on a box on your wrist... I personally don't mind, but I would wear an Apple Watch for the functionality, certainly not because it looks good; because, let's call it, the things is an ugly little creature. The functionality is great, no doubt I will wear an Apple Watch at work and when out and about on weekends, but as a fashion accessory for a charity event? That calls for my wife's Cartier and my Jaeger Le-Coultre. And richer people than me will wear an IWC or Patek.
Anyone who says the Watch is ugly is either a troll or has ZERO fashion sense. It is really that simple.
Beauty is subjective. I think the Apple Watch looks good but I can understand why someone else might not. I personally find pretty much all gold men's watches to be ugly.
This ugly watch just can't win. Apple are aiming it at the female market, but no woman wants to wear identical clothes to her friends; neither does she wish to wear the same watch. In addition, wearing a digital watch is fashion suicide. I would be repelled by a woman wearing one, not attracted to her, not that I'm in the market as a married man. The number of women who wear even fitness bands is tiny. The number who will be in the market for the Apple Watch is a niche of a niche. Still, this watch begs the question: why?