Apple's Lisa Jackson talks environmental regulations, global carbon footprint at WSJ conference

article thumbnail

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.

Apple's head of environmental efforts, Lisa Jackson, addressed a variety of issues, including the company's relationship with federal regulators and its global carbon footprint, in a new interview.

Jackson spoke at Wall Street Journal's "Eco:nomics" conference last week, and addressed a question on whether federal politics are becoming more or less important to Apple. In response, she said that while "in no way" does she want Washington to believe it isn't relevant to the company, Apple "owes something back" in the form of applying its innovation to clean energy and resource efficiency.

Jackson also argued that a private sector example makes it easier for federal policy makers to believe it's possible to be profitable while still being environmentally responsible.

She did however suggest she feels regulations are "constraining innovation" in some respects, using the example of removable batteries. The batteries in most Apple products are non-removable, which makes the devices harder to reuse, and the batteries more difficult to recycle.

"Our products get smaller and smaller and smaller. There's a huge efficiency of resources there. So before you tell me that we need to be able to remove a battery or you decide what makes sense in terms of how we build our products, let's understand the life-cycle impact," she said.

On the topic of Apple's carbon footprint, Jackson asserted that with the company's First Solar deal, all of its US facilities will be fully powered by renewable energy. Ball observed that Apple's US operations account for just 2 percent of its carbon footprint, but Jackson countered by saying that 70 percent of the company's footprint is linked to "facilities that don't have the Apple logo outside," and that another 22 percent is generated by customers.

"We take responsibility for that because one, we can drive the number pretty well with energy efficiency," she claimed, touting the new 12-inch MacBook as the "most efficient" notebook available. "When we make a change like that and then we sell hundreds of millions of product, that actually adds up." The second reason is that Apple believes it's the "right thing to do," according to Jackson, since people buying a device are inherently contributing to carbon emissions.

Jackson admitted that in the last 10 years, Apple has had little influence on the 70 percent of its footprint outside its direct control. This includes manufacturers and suppliers, some of whom are scattered across the world in countries such as China, Japan, and Indonesia.