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Apple Watch comes with a number of watch face options — from digital themes to analog lookalikes and beyond — many of which can be further customized with sub-features called complications.
In the video below, AppleInsider shows you how to select and customize Apple Watch faces, as well as create your own using Apple's built-in presets.
The first step is to enter the clock app, which can be reached by pressing on the Digital Crown twice or tapping the app's icon on the home screen.
From there, press firmly on the watch face to bring up the watch face gallery. Tapping on the "Customize" button brings up a series of customization screens.
Depending on the face, you can change text and graphics color, add and remove visual features or change up complications by rotating the Digital Crown. Different options are separated into their own screen. In the example above, the ability to add and subtract numbers from the clock can be accessed from a first pane, while swiping right brings up color options.
Some faces support what Apple calls complications, or small sub-feature windows that display information from other apps like Calendar, World Time and Weather, among other assets. Swiping right on a compatible customization menu brings up a screen with preconfigured windows, each capable of displaying one complication.
Pressing the crown backs out of watch face customization mode and saves any changes.
To create a new watch face, swipe all the way to the right in the face selector menu and tap on "New." From here, you can mix and match modules, graphics and more to create your own unique style. These faces can be saved alongside Apple's presets for on-the-fly swapping.