Apple on Monday local China time announced a major expansion of its environmental responsibility operations in the region, including the creation of one million acres of responsibly managed forests and a buildout of clean energy infrastructure for manufacturing facilities, offices and retail stores.
The managed forest initiative, established in cooperation with World Wildlife Fund China, is a multi-year plan that brings Apple closer to its goal of achieving net-zero impact on the world's virgin fiber. As the world's largest timber importer, China will also see benefits from growing and harvesting its own wood in a sustainable manner.
"Forests, like energy, can be renewable resources," said Lisa Jackson, head of Apple's environmental efforts. "We believe we can run on naturally renewable resources and ensure that we protect— and create— as much sustainable working forest as needed to produce the virgin paper in our product packaging. This is an important step toward that goal and our commitment to leave the world better than we found it."
Along with the forestry program, Apple offered further details on its upcoming 40-megawatt solar farm in Sichuan Province, which promises to generate enough energy to power the equivalent of 61,000 Chinese homes. The company is building two 20-megawatt solar installations in partnership with Leshan Electric Power Co., Sichuan Development Holding Co., Tianjin Tsinlien Investment Holding Co., Tianjin Zhonghuan Semiconductor Co. and SunPower Corporation.
Apple also announced plans to expand renewable energy projects to Chinese factories manufacturing its products.
"We've set an example by greening our data centers, retail stores and corporate offices, and we're ready to start leading the way toward reducing carbon emissions from manufacturing," said Apple CEO Tim Cook. "This won't happen overnight— in fact it will take years— but it's important work that has to happen, and Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept. We are excited to work with leaders in our supply chain who want to be on the cutting edge of China's green transformation."
Today's news comes three weeks after Apple issued an update on a broader environmental responsibility program targeting all facets of product research, development, manufacture and sale. At the time, the company announced a recent purchase of 36,000 acres of forest in Maine and North Carolina, with output directed toward eco-friendly packaging. Also highlighted were clean energy installations like a hydroelectric plant in Oregon.
27 Comments
How can Apple do so much that's right and good but the U.S. Government can't do a single thing right ?
How can Apple do so much that's right and good but the U.S. Government can't do a single thing right ?
Apple think they can afford it, and the government think they can't. At the very least, the cost to the government is greater than the benefit - particularly once old-school energy kickbacks are taken into account. No one pays Apple to make bad decisions. Tim Cook is like a president with no ties to vested interests, and a real desired to promote positive change.
[quote name="DougD" url="/t/186201/apple-expands-green-initiative-to-chinese-manufacturing-announces-manage-1m-acres-of-forest#post_2722020"]How can Apple do so much that's right and good but the U.S. Government can't do a single thing right ?[/quote] It should be private corporations doing this. Governments need to butt out, they are horridly inefficient compared to what passes for a free-market system these days.
When they started the green initiative, And I thought to myself
"May be one day they will even provide Green renewable solar energy to Chinese manufacturers, so the whole Apple, from Front End Retail to Back End Manufacturing will be totally green, a true Energy Net Zero Company."
But then Apple has over 700 supplying partners over lots of countries, this is HUGE and complex!.
"Meh, this might just be a pipe dream"
And here we are. Stunned by Apple again.
For those wondering, getting Solar Energy to factories doesn't bring any financial incentives, the initial capital cost are huge, and over the years with deprecation and interest accounted it will properly be close to net zero gain. That is why no one really wants to do it. I dont blame them because it is hard just to even survive in the cruel business world. But Apple has more money then they know what to do, so it make sense to rip the benefits out of it.
I hope the next stage would be Energy Net Zero for Apple's 323 worldwide Carrier Partners.
This is far-reaching. Apple is upping the game for global companies doing business not only in China, but in other developing economies. It is also a game changer for domestic companies in these economies who will learn and do by example. I know this'll sound hokey to some, and there's a whole anti-Apple brigade that'll just cynically laugh it off (who cares), but Apple shows us that sometimes, corporations can be a force for good.