Roger Fingas
Apple on Wednesday opened up the App Analytics beta to all registered iOS developers, moving beyond an early system in which people had to request access and briefly wait for their chance to participate.
Notifications about the change are being sent out via email. To make use of the beta, developers must access it through iTunes Connect, the behind-the-scenes portal for the App Store, iTunes Store, and iBooks Store.
The App Analytics service allows developers to track a range of different performance metrics for their titles, including not just download figures but factors like time spent in an app and regional popularity.
Third-party analytics options have been available for some time, but Apple's service comes at no extra cost and uses directly-sourced data.
Apple has yet to indicate when App Analytics will leave beta, but some form of announcement could happen at the company's Worldwide Developers Conference, which starts June 8.
Malcolm Owen
Christine McKee
Amber Neely
2 Comments
We've been using this since day 1, and it's important to note that a lot of the metrics require users to opt-in, so you have to extrapolate for things like "active users" and "sessions".
We've been using this since day 1, and it's important to note that a lot of the metrics require users to opt-in, so you have to extrapolate for things like "active users" and "sessions".
The percentage of users who opted-in is really small though. It says 19% of users who installed apps in the last 30 days opted-in. To be honest, I am more interested in the number of views and installs my app page gets.