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Apple's subscription TV service might not debut at WWDC

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Apple has postponed plans to reveal a rumored over-the-top streaming television service at WWDC due to disagreements with networks relating to content licensing and backend technological requirements, according to a report on Monday.

Citing sources familiar with the matter, Re/code reports Apple informed network executives that it planned to reveal a branded Web-based subscription service at this year's Worldwide Developers Conference, set to start next week, but was forced to push back the announcement due to licensing disagreements.

Aside from financial concerns, networks are hesitant to roll out new technology that would allow Apple to stream local programs to customers. It was reported earlier this month that Apple was gunning for rights to stream local TV content over the Web, a feature rarely offered by competing services.

Rumors of an Apple-branded Web TV service proliferated earlier this year after the company restarted talks with content owners in February. Subsequent reports claimed Apple was looking to charge between $30 and $40 per month for over-the-top content access, well above existing offerings from Dish Network and Sony, but would include features and channel packages not available elsewhere.

Despite the Web TV setback, Apple is still expected to debut revamped Apple TV hardware at WWDC, rumored to include an A8 processor, dedicated App Store and Siri integration. Recent reports claim the set-top streamer will sport a new remote control that replaces the old version's radial button layout with a touchpad.



42 Comments

thewhitefalcon 10 Years · 4444 comments

If you ask me, revealing services like that at WWDC makes no sense. It's a developer conference.

multimedia 23 Years · 1031 comments

Yes the local feeds are going to be much harder to acquire and deliver.????

theothergeoff 14 Years · 2081 comments

Quote:
Originally Posted by TheWhiteFalcon 

If you ask me, revealing services like that at WWDC makes no sense. It's a developer conference.

you gotta get developers to develop to the new service.  If your timeline is an October launch of subscribable 'channels', you'll want a 2-3 months of hard core developer time to populate the 'channel store'    

 

IF they announce... you'll probably see a current AppleTV app partner (e.g. HBO) showing the beta of how they will integrate with the amazing new subsystem.

inkling 18 Years · 774 comments

These delays may be good news. As is did when iTunes debuted, Apple may be trying to break new ground, hence these licensing delays. That said, I have not interest in a $30-40 per month service no matter what it includes.