Roger Fingas
Apple on Tuesday updated its list of official Apple Pay-backing card issuers with 18 more U.S. institutions, putting the current total close to the 500 mark.
Continuing recent trends, the additions skew towards a relatively even mix of credit unions with traditional banks. For a stretch of time the company concentrated heavily — though not exclusively — on credit unions.
Apple Pay is now available in both the U.S. and the United Kingdom, the latter having gained the platform in July. Several major banks there have yet to launch promised support, including Barclays, Halifax, Lloyds, and the Bank of Scotland.
The next country to gain support could be Canada, since rumors have pointed to a November launch. An announcement could be made at an anticipated Sept. 9 press event.
The complete list of new banks includes:
- Arlington Community Federal Credit Union
- Bank of Idaho
- BankFirst
- Charter Bank
- Community Bank
- Community Bank of Oak Park River Forest
- Corporate America Family CU
- Credit Union of New Jersey
- Del Norte Credit Union
- Empower FCU
- FORUM Credit Union
- Gesa Credit Union
- Institution for Savings
- Mid-Missouri Bank
- Owen County State Bank
- Pacific Service Credit Union
- Statewide Credit Union
- Vinton County National Bank
Charles Martin
Malcolm Owen
Andrew O'Hara
William Gallagher
10 Comments
Looks like there's more banks and credit unions supporting ApplePay than retailers. The banks get it but retailers just won't take the time to understand what's going on. I'm tired of educating retailers about the October change and how even the chip reader is more secure than their antiquated magnetic strip reader. The cashiers just don't understand and management doesn't care.
I signed up for the upcoming Square chip+NFC reader. When/If I finally get around to selling some woodworking items, I'll make sure I put a big ApplePay logo on the reader so knowledgable customers can see it and will be prepared to educate users and other vendors about it. Apple's marketing is not reaching the retailers and definitely not the majority of iPhone users. People are simply buying a phone and not educating themselves on it's capabilities other than how to take selfies and use Facebook.
APPLE.... its not only about gaining banks.. We need merchent support and exposure ! We need to recognize where the service is honored... Not experiment at every cashier register looking like a fool if it does not work! Flood merchants with applepay stickers.. Give them incentive to put stickers on windows and registers!
[quote name="rob53" url="/t/187765/apple-pay-gains-support-for-18-more-us-banks-credit-unions/0_100#post_2762840"] I signed up for the upcoming Square chip+NFC reader. When/If I finally get around to selling some woodworking items, I'll make sure I put a big ApplePay logo on the reader so knowledgable customers can see it and will be prepared to educate users and other vendors about it. Apple's marketing is not reaching the retailers and definitely not the majority of iPhone users. People are simply buying a phone and not educating themselves on it's capabilities other than how to take selfies and use Facebook. [/quote] I have a big sign stating that I can take NFC payments like Google Wallet and Apple Pay.
APPLE.... its not only about gaining banks..
We need merchent support and exposure !
We need to recognize where the service is honored... Not experiment at every cashier register looking like a fool if it does not work!
Flood merchants with applepay stickers.. Give them incentive to put stickers on windows and registers!
I'm with you but the ones I've been testing that have the chip reader either don't include NFC or they've turned them off so there seems to be a concerted effort by retailers not to take any NFC transaction. I still check Home Depot to see when they will turn NFC back on. I haven't read anything recently about their progress.
Flood merchants with applepay stickers.. Give them incentive to put stickers on windows and registers!
My guess is that Apple are playing it steady-as-you-go. If they are deemed to be agressive then the spectre of Anti-Trust might rear its ulgly head. They have to be seen to 'play nice' IMHO.
There really is not credible competition in the US especially while you guys catch up with a good part of the rest of the world with NFC and Chip & Pin. Once that has taken hold at the end of the year things might change.
Now in the UK, I do agree that they should be out promoting it. There are some alternative (and mostly crackpot) schemes being mentioned buy once ApplePay takes off then I can't see much apart from Google/android Pay from getting a decent toehold.