Roger Fingas
When its News app launches this fall alongside iOS 9, Apple will have over 50 publishing partners on board, a report revealed on Wednesday.
That's up from 18 when the app was announced this June, Apple informed Re/code. The company hasn't released a full list of publishers, but some previously-confirmed names include the New York Times, The Guardian, ESPN, and The Atlantic.
Publishers are allegedly interested in News for several reasons, one being a policy that they will get to keep all revenue for the ads they sell, and 70 percent for any backfill spots sold by Apple.
Analytics firm Comscore will also be able to track News article views, essential data for publishers wanting to sell ads.
At the same time, News will reportedly provide a haven from iOS 9's content-blocker support. People who install blockers will be able to remove most or all ads from Safari, which has caused concern that ad revenues could drop still further in a market already hurting from desktop ad-blockers.
Both iOS 9 and News will probably launch in mid-September. Apple typically releases a new version of iOS ahead of new iPhones, which this year are expected to be shown at Sept. 9 event and ship on the 18th.
Andrew O'Hara
Malcolm Owen
Wesley Hilliard
William Gallagher
Christine McKee
36 Comments
Ad blockers sound great, but how will non-subscription content-providers pay for their services..?
Ad blockers sound great, but how will non-subscription content-providers pay for their services..?
By using a small number of well designed ads that are not annoying enough for people to install ad blockers.
The only reason I've installed ad blockers is because the ads get in the way of my content or divert my attention! If they don't then most people won't bother... Its the flashy annoying crap that caused the ad blocking explosion.
I would imagine that most people agree with this.
Hahahah....too bad Google. Very smart move by Apple.
[quote name="krreagan" url="/t/187988/ios-9s-news-app-grows-to-50-publishers-amid-safari-ad-blocking-worries#post_2769762"]By using a small number of well designed ads that are not annoying enough for people to install ad blockers. The only reason I've installed ad blockers is because the ads get in the way of my content or divert my attention! If they don't then most people won't bother... Its the flashy annoying crap that caused the ad blocking explosion. I would imagine that most people agree with this. [/quote] FWIW even Google recognizes some of the advertisers are annoying. They've started blocking those full-page flash ads and in the next few weeks start down-ranking websites that insist on throwing up full-page ads for their mobile apps. Looking for those those tiny little X's and then tapping in just the right spot to dismiss them so the content is viewable doesn't make for a good experience. So where does all this lead? Not to an internet without ads. Apple will still show them too. Look for native ads, unaffected by ad blockers, coming soon to a page near you. Higher mobile ad prices too 'cause companies ain't gonna stop promoting.
[quote name="krreagan" url="/t/187988/ios-9s-news-app-grows-to-50-publishers-amid-safari-ad-blocking-worries#post_2769762"][QUOTE name="gregq" url="/t/187988/ios-9s-news-app-grows-to-50-publishers-amid-safari-ad-blocking-worries#post_2769758"] Ad blockers sound great, but how will non-subscription content-providers pay for their services..? [/QUOTE] By using a small number of well designed ads that are not annoying enough for people to install ad blockers. The only reason I've installed ad blockers is because the ads get in the way of my content or divert my attention! If they don't then most people won't bother... Its the flashy annoying crap that caused the ad blocking explosion. I would imagine that most people agree with this. [/quote] I agree. I don't think companies, like Apple Insider, don't realize how annoying it is to come to their site only to have Samsung ads shoved in ones face... Hello??? I have to wait for Samsung ads to load so I can read the Apple rumors... no thanks. incidentally, I PAY for the AI app for iOS. No ads, but then I can't read (too tiny) the comments, nor can I post on the iOS app. One step forward and two steps back!