Roger Fingas
Apple on Monday launched (Product)Red options for its official leather cases for the iPhone 6s and 6s Plus, channeling a portion of the proceeds towards charity.
The new colors don't cost any extra, but a small amount from each purchase is directed to the Global Fund, a charity dedicated to combating AIDS, malaria, and tuberculosis. The 6s leather case costs $45, whereas the 6s Plus version is $49.
It's not clear why (Product)Red options weren't available when the new iPhones shipped in September. Apple also sells black, brown, rose gray, midnight blue, and saddle brown colors.
Apple has been a long-time member of the (Product)Red program, and its largest individual contributor. In April 2014 it was revealed that the company had donated $70 million since 2006, $5 million of which had been generated since September 2013.
Relatively few Apple products carry Red branding. Although iPods have the option, no iPhones, iPads, or Macs qualify — instead, some iPhone and iPad accessories do.
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3 Comments
The Apple leather ones are JUNK!!! I had one and it discolors horribly !! Don't get it! But I got that same Red color in a Apple Silicone Case....just as thin as the leather one....WAY more durable and feels better in your hand...not slippery!! It's a no brainer....Wish I was as happy with ATV4....but not...
Nice looking cases, but I greatly prefer the Tech21 Evo Mesh Sport case for its classy design and superior protection.
Why don't they jump on the environmentally sustainable materials track and use faux leather? It's indistinguishable and sustainable, without contributing to the unsustainable cattle industry. Be progressive, Apple. [and now all the libertarians in the room can start flaming me for my foolish liberal slant and suggestion that Apple does something because I've suggested it be best for everyone (except the "poor cattle industry workers that would lose their jobs in my socialist fantasy world")]