Roger Fingas
Fitbit on Tuesday announced the Blaze, its first-ever fitness tracker with a color touchscreen, while Misfit continued its alternative approach by introducing the ultra-compact Ray, further expanding the landscape of iPhone-connected wearable devices.
The Blaze monitors steps, sleep, and heart rate, though it lacks native GPS like the Fitbit Surge. To compensate the device can pull location from a paired smartphone. Through that pairing the Blaze can also control music playback, and display notifications for calls, texts, and calendar events.
The new screen is also used to enable multiple watchfaces, and guide people through FitStar workouts for those who don't already have a fitness regime. As with some other Fitbit devices, a SmartTrack feature will attempt to detect a workout if a wearer forgets to log it.
Buyers wanting to customize the device can choose from an assortment of frames and bands, much like a smartwatch. By default the product comes with a black, blue, or purple silicone band. In any configuration the device is only water-resistant, not waterproof.
Fitbit is promising up to five days of battery life, and support for iOS, Android, and Windows phones. The Blaze can be preordered for $199.95.
The Misfit Ray is a small cylindrical tracker for iPhone or Android meant to be worn on a band, bracelet, or necklace. While it comes with black silicone band by default, buyers can pay an extra $20 for a leather band, or simply attach it to an existing fashion accessory.
Since the device lacks a screen it relies on vibration, a multicolor LED, and a custom mobile app for feedback. It tracks sleep, steps, and distance, with options to tag individual workouts. Wearers can also set alerts for calls, texts, alarms, or inactivity, and even configure it to help shoot selfies or control lights and music.
The device is water-resistant to 50 meters and uses replaceable button cell batteries. It can be preordered today in black or rose gold colors, starting at $99.99, although it's only expected to ship sometime this spring.
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Wesley Hilliard
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8 Comments
Fitbit is down almost 13% today. IMO this product is a big fail. You don't need a big screen like that if the primary focus is just fitness.
I don't post much and I am not an Apple fanboy. But man, what a friggin disaster this product is. What the hell were they thinking!? I was about to purchase a Fitbit Charge HR, but not anymore. The direction Fitbit is going is absolutely horrible. I just want a slim fitness band with good battery life, constant heart rate monitoring and decent waterproof-ability. Fitbit had every chance to upgrade the Charge to meet all of those requirements and compete with their REAL competitors, but instead they choose to compete with Apple... and they will lose big time. What a stupid product.
that display tho. my eyes...