AppleInsider Staff
Four months after announcing a special Apple Watch edition created in collaboration with French fashion house Hermes, Apple is taking the device out of limited availability and will begin online sales starting Friday.
According to Fashionista, all ten styles and sizes in the Apple Watch Hermes collection will debut online for the first time at the end of this week, to be available through both Apple.com and Hermes.com.
Announced in September alongside new Apple Watch Sport colors and a fall collection of Sport Band options, the Hermes package comes with a stainless steel Watch and leather straps designed exclusively for Apple's device. The Single Tour buckle, for example, is a classic wristwatch strap that starts at $1,100, while the Double Tour design wraps around the wrist twice and comes in at $1,250. The most expensive configuration is the $1,500 Cuff, which features a large leather strap and is only available with Apple's 42mm Watch.
The Hermes line went on sale in October at select Apple retail locations, such as Los Angeles, Miami, New York, San Francisco, and Toronto. Hermes also sold the product through its luxury boutiques.
In an interview last year, Apple SDO Jony Ive revealed the Hermes partnership was in the works well before Apple Watch was first unveiled in 2014. Under an unusual set of circumstances, Apple allowed the fashion firm access to early models of the device. Even more peculiar is Apple's willingness to allow Hermes to essentially appropriate Watch branding with custom watch faces bearing the company's logo and typography.
Andrew Orr
Amber Neely
William Gallagher
Christine McKee
23 Comments
Hopefully they will eventually sell the bands separately, as my wife already has a Watch but likes the double wrap band...
I think Hermes will make a ton more money from this than Tag Heuer from their smart watch thing. And I think that Apple gave them so much access to the watch because that's the way Apple sees the future of this kind of device: Apple Watch Hermes, Apple Watch Cartier, Apple Watch Longines, etc.
Thanks - I wouldn't mind but my wife is in the fashion industry so knock offs don't cut it...