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Tesla unveils more affordable Model 3, gives glimpse at Apple's future auto competition

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Tesla on Thursday night unveiled the long-awaited Model 3, its first electric car to be priced for the general public instead of rich sports and luxury car buyers.

The four-door will cost just $35,000 before options, approximately half the sticker price of a 2015 Model S. The first 200,000 U.S. units will also qualify for federal tax subsidies supporting electric vehicles, potentially making the car as cheap as $27,500.

Despite being scaled back, the Model 3 will accelerate from 0 to 60 miles an hour in under 6 seconds, and have a range of at least 215 miles per charge. Tesla CEO Elon Musk said that his company is hoping to extend range even further by the time the first Model 3s are delivered, in late 2017.

Prior to last night's announcement, lineups at Tesla showrooms managed to secure 115,000 paid reservations for the vehicle — a number which has likely only increased since online reservations were launched with the unveiling.

The Model 3 will also include a large touchscreen dash interface — in landscape orientation, unlike the Model S — and support not just Autopilot assisted driving, but future self-driving functions.

Tesla's prospects are riding on the success of the Model 3, in no small part because of investor expectations and the company's massive infrastructure investments. The Gigafactory built to increase battery production is worth billions of dollars, and by the time the Model 3 ships the company will have doubled its worldwide tally of charging stations.

A later version of the Model 3 could be in direct competition with Apple's rumored electric car. That vehicle is expected to arrive no earlier than 2019 or 2020, however, and may or may not have self-driving technology in its first generation. Many of the people working on the project are believed to have been poached from Tesla.



117 Comments

rogifan_new 9 Years · 4297 comments

sog35 said:
Wow.

Looks like the car Steve Jobs would have made.

Seriously? Looks fugly to me. Especially the interior. Of course I know the kool-aid is strong with Tesla. I'll bet any money if this exact design was released by, say Toyota or GM people would be panning it.

ISNot_Available 8 Years · 7 comments

sog35 said:
Wow.

Looks like the car Steve Jobs would have made.
Seriously? Looks fugly to me. Especially the interior. Of course I know the kool-aid is strong with Tesla. I'll bet any money if this exact design was released by, say Toyota or GM people would be panning it. image

Elon Musk Explained that this is the pre-production model. optimizations and design changes would be made in the future. If the display could be fit in the redesigned dashboard it would be extremely appealing other wise a great car nonetheless . IT's TESLA's IPhone Moment

rogifan_new 9 Years · 4297 comments

Seriously? Looks fugly to me. Especially the interior. Of course I know the kool-aid is strong with Tesla. I'll bet any money if this exact design was released by, say Toyota or GM people would be panning it. Elon Musk Explained that this is the pre-production  model. optimizations and design changes would be made in the future. If the display could be fit in the redesigned dashboard it would be extremely appealing other wise a great car nonetheless . IT's TESLA's IPhone Moment

I'm highly skeptical Tesla would show this off with major changes coming to the dashboard. If so he would have specifically said this isn't what the dashboard will look like.

applesauce007 17 Years · 1703 comments

Totally Rocks!

What happened to the speedometer dashboard?
It only has the 12" iPad Pro in the middle.

I really like Tesla and I hope Apple at least invest in their effort and perhaps use their manufacturing plants and GigaFactory here in the States.

schlack 11 Years · 732 comments

time for apple to pack up their car team and work on something else. the profitable side of this market is locked down for the foreseeable future.