Siri, Kobe Bryant & Michael B. Jordan feature in latest Apple TV ad

Oh my god, that was terrible. Time for a new ad agency.

AppleInsider said:

The new ad also reflects Apple's growing reliance on celebrities to manufacture a brand image. 

I would argue that that's not necessarily a good thing for Apple, and I view it as a rather unfortunate step in the wrong direction.

That's basically how Samsung and others have been advertising for years now. If a celebrity is holding a Samsung phone in their hand for 30 seconds, does that make the Samsung phone great, and does that make me want to buy a Samsung phone all of a sudden? If Samsung had a commercial using not just Kobe Bryant and Michael Jordan, but if they enlisted the entire NBA league, and every single player, would that make me want to use Samsung phones?

There are plenty of celebrity whores available who are willing to whore themselves out to whoever is flinging money in their direction.

Apple should rely on the strength of their products.

wut

I think you can make the argument that the 'Think Different' campaign made use of celebrities.

scotty321 said:

Oh my god, that was terrible. Time for a new ad agency.

From the response on YouTube you should find a different career, if it involves marketing.