Amber Neely
As quickly as it came, support for Netflix in the Apple TV app has been removed, and it turns out it wasn't supposed to exist at all.
Earlier we saw what appeared Valentine's Day truce between Netflix and Apple, but unfortunately, that isn't the case.
On Friday morning, US Netflix subscribers were prompted to connect their Netflix account to the Apple TV app. For a short time, Netflix series such as "Squid Game" are showing up in the Apple TV app's Watchlist and Continue Watching sections.
However, it didn't seem to last long, leaving many wondering if the feature was actively being tested for later rollout. We've since learned that wasn't the case.
A Netflix spokesperson told The Verge that Netflix's participation in the Apple TV app was an error. It has, since then, been rolled back.
So, at least for now, it looks like you'll have to keep using the Netflix app. And don't expect Netflix to be cozying up to Apple, or anyone else, anytime soon.
Chip Loder
Wesley Hilliard
Marko Zivkovic
Malcolm Owen
Andrew O'Hara
Christine McKee
20 Comments
It’s striking that the biggest apps (YouTube, Prime Video, Netflix, Max) are all among the worst, most poorly implemented video players out there. YT and Prime are simply god awful, ignoring native UX paradigms and using their crap non-native interfaces. Max has regressed and now doesn’t even support “what did he say?”, or rewind captions; hell, even edge-click to rewind is non-native there now, requiring two clicks to activate instead of one, and other weird anomalies and departures from the native player.
The bigger the company, the more their app sucks, seems to be the rule.
LET NETFLIX KNOW HOW YOU FEEL, POWER TO THOSE WHO WIELD IT!
Seriously, if you’re unhappy about this now is the time to cancel. Canceling is easy and signing up again in the future is also easy. If enough cancel now it could send a message.