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The Metropolitan Museum of Art's Costume Institute on Monday took the wraps off its 'Manus x Machina' exhibit — the focal point of this year's Met Gala — and Apple design chief Jony Ive was on hand for the introduction.
"Our goal has always been to try to create objects as beautiful as they are functional," Ive told a group of assembled journalists. Ive is one of the Apple-sponsored fundraiser's four hosts, along with Vogue's Anna Wintour, pop megastar Taylor Swift, and actor Idris Elba.
The exhibit, curated by The Met's Andrew Bolton, is a celebration of fashion as a form of art and technological expression. It traces the progress of process and technology, and "explores how designers are reconciling the handmade and the machine-made," according to the museum.
Apple — and Ive in particular — have long touted the traditional foundations of many of their products and tried to impress upon the public that they are objects created by people, despite being crafted by machines.
According to fashion journalist Jim Shi, Ive will not be the only Apple executive in attendance at the gala — chief executive Tim Cook is slated to join Wintour at her table.