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Apple moving to 3-year 'major' iPhone cycle, adding complex vibrations to 2017 model - report

Edge-to-edge iPhone display concept by Martin Hajek.

Apple will likely be waiting until next year to debut its next major iPhone refresh, treating this year's "iPhone 7" as yet another interim upgrade, a Japanese report said on Tuesday.

The 2017 iPhone is expected to make the switch to OLED, among other important design changes, Nikkei said. While that would support recent rumors, the business publication also made an original claim that the device will have a new vibration motor, capable of producing more complex patterns than earlier iPhones.

That could indicate that Apple will use an evolved version of its "Taptic Engine," found in devices like the Apple Watch and the iPhone 6s. The technology lets devices produce different, subtle responses to user actions and notifications.

The "iPhone 7" is likely to stay mostly the same, Nikkei said, the most noticeable difference being the removal of the 3.5-millimeter headphone jack. Camera, water resistance, and battery technology should be improved, the paper continued, also mentioning that "a high-end version of the model will give users better-quality photo capabilities via correction functions."

Rumors have suggested that the standard iPhone 7 might gain optical image stabilization, while a "7 Plus" will have a dual-lens camera.

The report lastly claimed that based on Apple production schedules given to suppliers, the company is not expecting 2016 iPhone sales to top 2015. The company posted its first-ever year-over-year decline in iPhone units during the March quarter, and typically sales aren't expected to rebound until new models arrive this fall.



69 Comments

monstrosity 17 Years · 2227 comments

I could well be proved wrong. But I just don't buy these rumours despite multiple sources backing these claims. 

ireland 18 Years · 17436 comments

People will predict doom and gloom again and again for this company but they'll continue to rake in billions monthly.

mike1 10 Years · 3437 comments

In a tech industry that is lightning fast moving and highly competitive.. Good luck with that 3 year cycle Apple.. Hope you survive it.

It actually makes perfect sense. The business is more stable and there are fewer ground-breaking improvements each year. We are in the phase where the changes are evolutionary rather than revolutionary.

bobschlob 11 Years · 1074 comments

Like I said yesterday; the FUD shoes keep on dropping.
So what do we have now, 2 weeks before WWDC?
- India situation
- lawsuits
- Boring iP 7
oh yeah; and "death threats".