Payments industry hopeful CurrentC continued its slow death march on Tuesday, announcing plans to officially end beta testing later in June without plans for wider rollout. In related news, Apple Pay this week gained support from more than 30 U.S. banks and credit unions.
The Merchant Customer Exchange, a consortium of retailers responsible for developing the CurrentC platform, sent out an email notifying beta testers in Columbus, Ohio, that the program's trial period will end on June 28, reports The Consumerist.
An update to the CurrentC website confirms the upcoming services shutdown. When the late June deadline rolls around participating stores will no longer be able to process CurrentC transactions, and all customer accounts will be disabled. Beta testers who loaded a gift card into the CurrentC app and disposed of the original hard copy are being asked to use the balance by June 28.
MCX offers little insight into CurrentC's future, saying only that plans are in place to analyze data accumulated from the beta period. Last month the consortium postponed a scheduled nationwide rollout for the second time in as many years, reportedly firing 30 employees. The development prompted speculation on the system's impending demise.
In development since 2012, CurrentC was designed to link directly with customer bank accounts, allowing major retailers like Walmart to skirt credit card network fees. The system got off to a rocky start and was immediately challenged by tech sector players, including in-house offerings from Apple and Google. MCX attempted to thwart competition by restricting member retailers from accepting other NFC payment platforms, but ongoing troubles and industry pressure prompted Rite Aid and Best Buy to break rank late last year. Walmart followed suit in May by launching its own branded solution.
The news comes as Apple continues to build out its own mobile payments product, Apple Pay, with the addition of 34 banks and credit unions.
According to the company's Support webpage cards from the following banks can now be provisioned on Apple Pay:
- 121 Financial Credit Union
- Acclaim Federal Credit Union
- Boston Firefighters Credit Union
- Catholic Vantage Federal Credit Union
- Clackamas County Bank
- Coastal Community Federal Credit Union
- Commonwealth Community Bank
- Cumberland Valley National Bank
- Discovery Federal Credit Union
- Easthampton Savings Bank
- First Bank & Trust (IL)
- First Bank & Trust (TX)
- First Federal Lakewood
- First Heritage Federal Credit Union
- First National Bank of Carrollton
- First National Bank of Fort Smith
- First Security Bank & Trust
- First State Bank of Wyoming
- Home Bank
- Members Credit Union
- Nebraska State Bank
- Origin Bank
- Pegasus Bank
- Sandia Area Federal Credit Union
- Siouxland Federal Credit Union
- State Farm Bank
- Summit Bank
- Synergy Federal Credit Union
- Texas First State Bank
- The Bank of Monroe
- The Honesdale National Bank
- University of Toledo Federal Credit Union
- Wayne County Bank
- Willis Credit Union
Apple is aggressively expanding Apple Pay beyond the domestic market and most recently struck deals with Canada's "big five" bank holdouts. The payments service is available in Australia, Canada, China, Singapore, the U.S. and the UK, with future launches rumored for Brazil, France and Japan.
A report earlier today claimed preparations for a debut in Switzerland could be completed in time for announcement at next week's Worldwide Developers Conference. The rumblings are in line with Apple's immediate focus on expanding Apple Pay into markets within Asia and Europe.
35 Comments
El Oh El
Now, 'This' is some good Apple news. :)
Hey CVS. If you enable ApplePay, I'll start buying stuff in your stores again.
Right now Walgreen's is my CVS replacement.
Please know that I'm not meaning to bash Apple (or Apple Pay) when I write this, but honestly I don't really get it too much. I have an Apple Watch and I have used Apple Pay with it, but it was never like a game-changing moment. Partly my fault in that I forget what button to press to bring up Apple Pay on the watch but even the few items it all worked I guess it was just okay. Using a credit card would have been just as well. Again, not earth-shattering cool by any means for me. But I keep reading about how Apple is getting more and more banks and places to come on board...but I never really know why. Is it just to sell hardware? I can't imagine people going the way of Apple just for this. Maybe a little bit sure...but all this has got to be costing Apple some good money. I can say the Share price sure doesn't reflect this initiative. Anyway, no harm no foul I guess so keep going and maybe the new generation prefers all this.