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will.i.am, Kendall Jenner & Naomi Campbell launch Buttons wireless earbuds at Apple stores

Black Eyed Peas frontman will.i.am —along with models Kendall Jenner and Naomi Campbell —has launched a new set of earbuds, the i.am+ Buttons, available at Apple stores as well as a number of other U.S. retailers like Neiman Marcus and Bloomingdales.




The earbuds use machined metal designed to mimic the grooved look of a vinyl record, Billboard said, noting that Jenner and Campbell both have financial stakes in the venture. The first run of earbuds will also come with a mini-magazine edited by will.i.am, with style help from former Vogue editor Andre Leon Talley.

In terms of features, the Buttons have an inline remote and built-in mic, which can be used for phone calls or Siri commands. The metal discs are also magnetic, helping to keep the earbuds secure around the neck when they're not being used.

Performance-wise the earbuds have 11-millimeter drivers, producing frequency response between 20 Hz and 22 kHz. Battery life runs up to 6 hours. They only support Bluetooth 4.0 + EDR however, despite Bluetooth 4.1 and 4.2 appearing on devices like the iPhone 7.

On Apple's website, the Buttons are available for $229.95 in four different color combinations: black/gold, white/gold, black/space gray, or white/rose gold.