iHeartRadio steps into on-demand streaming with latest app updates

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Adding more competition to an already tough marketplace, iHeartRadio on Thursday released iOS and Android app updates allowing listeners to stream music on-demand with a paid subscription, thanks to a partnership with Napster.

Two new plans — Plus and All Access — offer unlimited song skips and repeats on supporting stations, and the ability to save tracks to a playlist. Only All Access customers, however, have "unlimited access to millions of songs," an unlimited number of playlists, and the ability to cache music offline.

Plus costs $4.99 per month. All Access is $9.99, the same price as core plans for Spotify, Tidal, Apple Music, and other services. Both tiers have a free 30-day trial period.

The iHeartRadio iOS app is a free download, and runs on any device with iOS 9 or later.

Yet more competition in on-demand streaming is expected in the near future, as Pandora is officially set to enter the arena. The company recently promised a launch by the end of 2016, but with December already here, it could end up waiting until next year.

It has at least launched Pandora Plus, which iHeartRadio Plus appears to be targeting directly.