Siri may only get minor Apple Intelligence improvements before iOS 19

Not a surprise really that Apple got caught with their pants down. Too much time and money wasted on the "never saw the light of day" car.  The "googles" have consumed untold resources, too and have not been a runaway success in terms of sales. Frankly, usable Apple's AI is years away and could become a serious concern financially as investors loose confidence.

Apple has morphed from a small and fast Navy Destroyer to a more than cumbersome Battleship. The latter finally gets up to speed and requires vast space to change course or turn around let alone stop.

The incremental changes or improvements in their "core" revenue source, the iPhone, are an embarrassment when one sees what the competitors are pushing out. 

The comments here in the peanut gallery should be a five alarm file in the Board of Directors meetings such as the lack of more and more folks upgrading annually as there is just not enough change to justify a $2,000 expenditure for the top model with full memory - their most profitable model.

The incremental change of their most popular laptop (MacBook Air) is a chip change from the M3 to the M4. Wow! ???????

Just observations of an Apple user since1990 into computers since the early 1970s.

YMMV

ApplePoor said:

Not a surprise really that Apple got caught with their pants down. Too much time and money wasted on the "never saw the light of day" car.  The "googles" have consumed untold resources, too and have not been a runaway success in terms of sales. Frankly, usable Apple's AI is years away and could become a serious concern financially as investors loose confidence.

Apple has morphed from a small and fast Navy Destroyer to a more than cumbersome Battleship. The latter finally gets up to speed and requires vast space to change course or turn around let alone stop.

The incremental changes or improvements in their "core" revenue source, the iPhone, are an embarrassment when one sees what the competitors are pushing out. 

The comments here in the peanut gallery should be a five alarm file in the Board of Directors meetings such as the lack of more and more folks upgrading annually as there is just not enough change to justify a $2,000 expenditure for the top model with full memory - their most profitable model.

The incremental change of their most popular laptop (MacBook Air) is a chip change from the M3 to the M4. Wow! ???????

Just observations of an Apple user since1990 into computers since the early 1970s.

YMMV

For what it’s worth, as an Apple fan/user since the 1980s and investor since the 1990s, I 100% agree with this assessment. It’s honestly sad to see. I keep thinking maybe this’ll be the year they break out of the incremental rut, only to be disappointed once again. 

Vision Pro seemed like something of a return to form (a bold new product with a lot of buzz), but has seemingly been treated as an afterthought following the launch and I no longer have faith Apple will aggressively refine its form factor and push further development of the spacial platform. Also, although it’s an impressive product, the hardware launched with some design tradeoffs not typical of Apple, such as its weight and external battery situation. And the fact that Apple pursued VR style googles instead of AR style glasses out of the gate is also something of a questionable strategic decision. AR glasses done well clearly have a much larger market opportunity than bulky VR goggles. 

And they are riding the iPhone similarly to how Microsoft rode Windows in the 1990s. Complacent in their success and seemingly too scared or bloated to take risks while the world innovates around them. Let me guess, the next iPhone will feature better cameras, a more powerful processor, and perhaps be thinner or feature a new button or something? Whoop dee do. 

I don’t think I’m alone in not being in any hurry to see them overhaul Siri. It does what I want. I don’t want to carry on a conversation with my phone. I ask it to do something, it does it. I ask it a simple question, it gives me the info. I really don’t want any more than that. 

DAalseth said:

I don’t think I’m alone in not being in any hurry to see them overhaul Siri. It does what I want. I don’t want to carry on a conversation with my phone. I ask it to do something, it does it. I ask it a simple question, it gives me the info. I really don’t want any more than that. 

If this report is correct and we don't see an overhaul Siri until iOS 20, then it's too little, too late.  Apple may as well sign a licensing deal with Anthropic, Google, or whoever to integrate the latter's AI tech into Apple's platforms.

StudioSoup said:

ApplePoor said:

Not a surprise really that Apple got caught with their pants down. Too much time and money wasted on the "never saw the light of day" car.  The "googles" have consumed untold resources, too and have not been a runaway success in terms of sales. Frankly, usable Apple's AI is years away and could become a serious concern financially as investors loose confidence.

Apple has morphed from a small and fast Navy Destroyer to a more than cumbersome Battleship. The latter finally gets up to speed and requires vast space to change course or turn around let alone stop.

The incremental changes or improvements in their "core" revenue source, the iPhone, are an embarrassment when one sees what the competitors are pushing out. 

The comments here in the peanut gallery should be a five alarm file in the Board of Directors meetings such as the lack of more and more folks upgrading annually as there is just not enough change to justify a $2,000 expenditure for the top model with full memory - their most profitable model.

The incremental change of their most popular laptop (MacBook Air) is a chip change from the M3 to the M4. Wow! ???????

Just observations of an Apple user since1990 into computers since the early 1970s.

YMMV

For what it’s worth, as an Apple fan/user since the 1980s and investor since the 1990s, I 100% agree with this assessment. It’s honestly sad to see. I keep thinking maybe this’ll be the year they break out of the incremental rut, only to be disappointed once again. 

Vision Pro seemed like something of a return to form (a bold new product with a lot of buzz), but has seemingly been treated as an afterthought following the launch and I no longer have faith Apple will aggressively refine its form factor and push further development of the spacial platform. Also, although it’s an impressive product, the hardware launched with some design tradeoffs not typical of Apple, such as its weight and external battery situation. And the fact that Apple pursued VR style googles instead of AR style glasses out of the gate is also something of a questionable strategic decision. AR glasses done well clearly have a much larger market opportunity than bulky VR goggles. 

And they are riding the iPhone similarly to how Microsoft rode Windows in the 1990s. Complacent in their success and seemingly too scared or bloated to take risks while the world innovates around them. Let me guess, the next iPhone will feature better cameras, a more powerful processor, and perhaps be thinner or feature a new button or something? Whoop dee do. 

"

AR glasses done well clearly have a much larger market opportunity than bulky VR goggles" => I agree with this but the issue with doing AR glasses well, is that the technology has to miniaturize to the point where AR glasses don't look too bulky or dorky.  They have to look fashionable, in addition to being functional.  The technology to do this is still a few years away.