Amazon launches Chime video conferencing with apps for Apple's Mac & iOS

While Amazon is promising high-quality audio and video delivered through Amazon Web Services, Chime's main selling point is simpliclity. On top of supporting mobile and desktop platforms, meetings can actually call guests to rope them in, and will automatically reconnect if a connection gets dropped. People already in a meeting will see a roster of attendees with missing guests specifically identified.

The apps combine conferencing functions with chat, screen sharing, and file sharing, though some functions may work differently from app to app.

Features are also dependent on subscription level. Basic use is free for two people, but screen sharing and corporate directory access require a Plus plan, which costs $2.50 per user, per month.

A Pro plan costs $15 per user, but supports meetings of up to 100 people, with additional perks like scheduled meetings, audio and video recording, and the ability to connect into conference room video setups.

The Pro level can be tried free for 30 days, after which the app will revert to a Basic plan if a user doesn't upgrade.

The Mac client can be downloaded from the Chime website. The iOS app is available through the App Store, and is a free download running on any device with iOS 9 or later.