Latest Apple ad uses Brazil's Carnival to highlight iPhone 7 Plus camera

article thumbnail

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.

Apple on Tuesday released a video ad promoting the iPhone 7 Plus in Brazil, linking it to the start of the country's annual Carnival season.

The minute-thirty commercial is an elaborate stop-motion piece, featuring dancing Carnival-goers and musicians in many different costumes. Notably it was created with help of the 7 Plus, specifically over 500 photos making use of the phone's Portrait mode that separates subjects from the background via simulated bokeh.

As a cross-promotion, the ad takes its name from a featured song called "Eu Quero ... Botar Meu Bloco na Rua" by BaianaSystem, which is currently an Apple Music exclusive. The band briefly appears in the video.

The iPhone 7 Plus is an extremely expensive product in Brazil, starting at about $1,314. For people who can afford to travel to the U.S. for a shopping trip, it's likely cheaper to pick up an unlocked model there.

Globally, however, the 7 Plus has proven a successful device, claiming a higher percentage of iPhone sales than previous Plus models. Unlike the regular iPhone 7, the 7 Plus has a dual-lens camera, which not only enables Portrait mode but 2x optical zoom.

Apple recently aired two new U.S. TV ads for the phone, once again focusing on Portrait shooting.