MCX sells one-time Apple Pay challenger CurrentC to JPMorgan Chase

The announcement from JPMorgan Chase comes nine months after MCX officially shut down CurrentC operations following a brief beta period last June.

Though JPMorgan Chase fails to mention the CurrentC brand name, instead referencing MCX "FinTech" payments technology, the failed platform is thought to be at the heart of the sale. The bank partnered with MCX to integrate CurrentC assets at the core of its Chase Pay app in 2015, and today's purchase is an extension of that effort.

For JPMorgan Chase, the buy nets MCX consortium members like Walmart, Shell and Phillips 76, whose payment backends were already tied to the service, and thereby Chase Pay.

Chase executives said they opted to purchase the FinTech assets in lieu of building separate parallel technology to serve non-MCX members, suggesting the forthcoming integration will expand the system beyond consortium companies.

"MCX has been an important partner, and their technology complements ours, so we're thrilled to deepen our relationships with the merchant community through the purchase of this technology," said Jennifer Roberts, head of Chase Pay. "This will help us get to market faster."

In development since 2012, CurrentC was designed to link directly with customer bank accounts, allowing partner retailers like Walmart to skirt credit card network fees. MCX later attempted to corner the market by restricting consortium member from accepting other NFC payment platforms including Apple Pay, which launched in late 2014.

Customers first complained of the embargo shortly after Apple Pay debuted, noting MCX members CVS and Rite Aid opted to deactivate their NFC point of sale terminals rather than accept Apple's service. MCX responded to criticism of the lockout days later, saying exclusivity would end in "months, not years."

Despite early attempts at getting CurrentC up and running, ongoing troubles and industry pressure prompted Rite Aid and Best Buy to break rank and begin accepting Apple Pay payments in 2015. Walmart, a major MCX partner, followed and launched its own branded solution last year.

Despite years of setbacks, and lackluster adoption rates seen during its brief test period, MCX is spinning the sale to JPMorgan Chase as a win for its payments initiative.

"Consistent with our mission to provide secure, consumer friendly, and cost effective mobile payment solutions to the marketplace, MCX took advantage of this opportunity to have the solution expanded to the broader merchant community", said MCX CEO Brian Mooney.