Roger Fingas
Apple on Thursday launched an Earth Day-related charity promotion promising to donate $1 to the World Wildlife Fund for each purchase made at its stores using Apple Pay.
The event runs from today through April 28. Significantly, Apple's donation doesn't increase with higher-cost products — the company is donating the same dollar even when buying a top-end $2,799 MacBook Pro.
The World Wildlife Fund has been a regular Apple charity partner, particularly for Earth Day. Last year an "Apps for Earth" campaign on the App Store pulled in over $8 million.
The organization was also one of the first charities to open up Apple Pay donations. Apple has only gradually allowed more, presumably worried that fake organizations could scam well-meaning individuals.
Some of this year's other Earth Day promotions include a new series of videos touting how green the company is, and an Apple Watch Activity Challenge asking people to do 30 minutes of outdoor exercise.
Andrew Orr
Christine McKee
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Wesley Hilliard
AppleInsider Staff
Amber Neely
7 Comments
Find the cheapest item for stocking stuff and buy a dozen of them.
A portion of App Store proceeds would be off the charts, even for a limited period of time.
Still, nice gesture.
Doesn't Apple Pay cap out at $30 or something similar? How many things does Apple even sell in its stores for less than $30?
No love for the WWE?