Nike debuts four new Apple Watch bands to coincide with shoe launch

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Nike on Monday introduced four new Nike Sport Band colors for the Apple Watch, designed to match the company's Air VaporMax Flyknit "Day to Night" running shoe collection.

All four of the new bands will be available through Nike's online and retail stores on June 1, and through Apple and its resellers in "early June," the company said. As with other Sport Bands, they'll be priced at $49 each.

While marketed for the Apple Watch Nike+, the bands should work with any Watch model.

Nike has become more aggressive about selling to Apple customers since helping to launch the Nike+ Watch in late 2016. Yet another co-branded Watch, the NikeLab, arrived on April 27, and earlier in May the company began selling iPhone 7 cases based on its Rosche and Air Force 1 sneakers.

The change is presumably linked to Apple CEO Tim Cook, who first joined Nike's board in 2005 while he was still COO. Last June, however, he became the apparel giant's lead independent director, likely making it easy to arrange partnerships that benefit his own company.