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Imagination Technologies slams Apple for ditching its iPhone GPU tech in earnings call

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Apple's previous chip manufacturer Imagination Technologies has returned to profitability on paper, but has made no progress with Apple regarding its contention that the iPhone manufacturer won't be able to make its own GPU technology without infringement.

In Imagination's latest earnings report, CEO Andrew Heath referenced Apple's declaration that it would cease licensing, and paying for, his company's GPU technology multiple times. Imagination continues to refute claims that Apple will be able to develop its own technology without infringing on its intellectual property, and said that because of Apple's moves, it had to change course on a recovery plan.

"Apple made an unsubstantiated claim, which obliged us to inform the markets, leading to a significant decrease in our share price. The claim has led us to invoke a contractual dispute resolution procedure and has created significant uncertainty with respect to our business, including our employees," said Heath. "We do not believe this to be acceptable business practice nor in line with Apple's own ethics statements regarding suppliers."

Imagination is the creator of mobile graphics processing architectures, most notably the PowerVR architecture, which is used in a number of smartphones, tablets, and other compact devices. Apple uses the company's architecture in many of its products, including iPhones, iPads, the Apple TV, Apple Watch, and iPods.

Apple announced in the beginning of April that it would stop using Imagination's technology within two years. The UK firm's shares plunged in value by more than 60 percent in the immediate wake of the announcement, and 70 percent to date.

Apple was said to be in talks to acquire Imagination early last year, though ultimately no such deal was made. Apple has asserted that it has been "working on a separate, independent graphics design in order to control its products."

As a result of Apple's withdrawal, Imagination offered up its MIPS and Ensigma businesses to concentrate on the imminent PowerVR Furian architecture. However, in the end of June, Imagination declared that it had received interest from a number of parties in the entire company.

Apple's license fees and royalties represented revenue of $75.8 million for the 2015-2016 financial year, and rose to approximately $81 million for the fiscal year that ended on April 2017.

While evidence supporting Apple's claim that it can produce its own GPU for mobile devices has been requested by Imagination, Apple has declined to provide any to the company. Imagination reiterated in its earnings that Apple also has not accepted overtures from Imagination for potential alternative commercial arrangements for continued licensing.

Imagination may have returned to profitability based on continuing operations, but is still taking a hit from discontinued operations — but less than that of a year ago. The impact of the discontinued operations will diminish as the fiscal year continues.



25 Comments

tipoo 14 Years · 1122 comments

They had too many of their eggs in one basket, sucks but that's the way it goes. 
I don't think Apple did much wrong here - Imagination is surely ahead of where they would have been without Apple money for the last decade. 

rob53 13 Years · 3312 comments

Apple's license fees and royalties represented revenue of $75.8 million for the 2015-2016 financial year, and rose to approximately $81 million for the fiscal year that ended on April 2017. 

I would have thought licensing fees would have been much higher but considering the number of iPhones and iPads sold during 2016 (~250M, guessing based on several sites), that's only 30-cents/iOS device. Qualcomm must have been charging a whole lot more. I have no problem with 30-cents for an important component like the GPU, which isn't a standards-based device.

larryjw 9 Years · 1036 comments

Imagination is now merely a shell corporation. It does not make stuff. It merely attempts to collect licensing fees on past efforts. 

They're no longer in the IT business, it's finance only, like a credit card company. 

leavingthebigg 11 Years · 1291 comments

Each time I read a statement made by Imagination about Apple's GPU, I wonder when Imagination will accept it is the only company talking and talking negatively about a customer that gave an 18-24 months licensing contract termination notice. The path Apple took with Imagination hurts. No doubt. The path Apple could have taken is give a licensing contract termination notice as the Apple GPU was being presented to the world. 

ksec 18 Years · 1502 comments

rob53 said:
Apple's license fees and royalties represented revenue of $75.8 million for the 2015-2016 financial year, and rose to approximately $81 million for the fiscal year that ended on April 2017. 

I would have thought licensing fees would have been much higher but considering the number of iPhones and iPads sold during 2016 (~250M, guessing based on several sites), that's only 30-cents/iOS device. Qualcomm must have been charging a whole lot more. I have no problem with 30-cents for an important component like the GPU, which isn't a standards-based device.

And if you compare you have to paid a maximum of $100M / year to just use HEVC, and many many times more for 4G LTE this ~$80M IP surely seems very little for something as important as GPU.

But when you put this next to ARM, Apple paid no where near this amount for CPU. ( It is an Architecture License )
Apple are already customizing alot for the GPU already. They are also not using any services from IMG for drivers development, from Nvidia and AMD we know GPU is nothing without drivers, and drivers are the major cost with GPU development.    

So they Story goes Apple is not really getting a great deal. They wanted a lower price license, IMG with the new CEO played Hard ball and even wanted to hike the price. Apple did what they could and offer to acquire them. They refuse and here we are.

P.S - Those words from the IMG CEO about Ethics are pathetic. Apple could switch to Nvidia or ARM Mali should they choose to. And he should count himself lucky he is not in the era when Steve Jobs is still alive.