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On strength of LTE version, Apple Watch predicted to hit 15M sales in 2017, 20M in 2018

Reports from the supply chain suggest that the Apple Watch will see 15 million sales, but a suspected launch of an LTE model in the fall will push that number to 20 million in 2018.

Citing details from the supply chain, DigiTimes claims that Apple will sell 4.5 million units in the fourth quarter to hit 15 million. The same sources claim that this number will grow to 2018, in a market where other vendors are seeing weakening demand.

The report notes that Asustek has already decided to exit the market, and Intel has cut back resources on the segment. Samsung, LG, Huawei and Motorola are reportedly seeing weak sales, with Xiaomi and Fitbit seeing declining sales, despite new models at retail now, or soon.

The primary supplier for the Apple Watch is expected to remain Quanta, with Compal possibly being tapped for manufacturing duties in 2018. Foxconn remains mostly uninvolved with construction, with a subsidiary providing minor components.

DigiTimes does generally provide accurate information from within Apple's supply chain. However, the publication has an unreliable track record in predicting Apple's future product plans. often predicting both timing and features incorrectly for upcoming products.

Friday's report is generally in line with a previous one made by KGI analysts Ming Chi Kuo. Kuo predicts shipments of the new Apple Watch models will reach 8 to 9 million units in the second half of 2017.

Apple's predicted LTE version of the Apple Watch is expected to account for 35 to 40 percent of sales. Fiscal year 2017 sales are expected to fall between 17.5 and 18 million units, up 70 percent year over year.

Apple does not announce specific quantities of Apple Watches sold in a quarter.



11 Comments

fallenjt 13 Years · 4056 comments

Nope. I don't see LTE version of the watch is a hit. Apple has hard time to improve battery life of the the current AW. With LTE, how long will it last, 6 hours? I'd rather have the current version with a week battery instead.

jdgaz 9 Years · 406 comments

Lets just say it will probably be at least if not a bit more popular than the prior version.

mac_128 12 Years · 3452 comments

jdgaz said:
Lets just say it will probably be at least if not a bit more popular than the prior version.

How can it not be? It potentially opens the market for Apple Watches up for more than just iPhone owners. I'll be curious to see what kind of Android and Tizen apps allow synchronizing data with those platforms once the watch is no longer solely dependent on the Apple Watch. There's a billion iPhone owners, and about 30 million Apple Watches based on this article. The market based on the current features seems somewhat saturated, so this will only boost sales.

k2kw 11 Years · 2079 comments

fallenjt said:
Nope. I don't see LTE version of the watch is a hit. Apple has hard time to improve battery life of the the current AW. With LTE, how long will it last, 6 hours? I'd rather have the current version with a week battery instead.

Get a Pebble if you are thinking there will be a phone with 1 week duration on a charge.

coolfactor 20 Years · 2341 comments

I remember when so many were saying there's "no way" that Apple Watch will be successful. It's very entertaining the watch.