Roger Fingas
With iOS 11.2, currently in beta testing, app developers will be able to offer cheaper introductory rates to auto-renewing subscribers.
App makers will "soon" be able to configure the option through the in-app purchase page in iTunes Connect, Apple said in release notes for iOS 11.2 beta 2. API changes include new classes, SKProductDiscount and SKProductSubscriptionPeriod, as well as new properties for SKProduct, subscriptionPeriod and introductoryPrice.
At the moment, the closest thing to a discount introductory rate is a free trial period.
Apple has long had trouble getting developers to embrace in-app subscriptions. Initially the company took a 30 percent cut from all App Store transactions, regardless of whether an app was simply a gateway to outside content. This infamously led Spotify to charge more on the App Store than elsewhere, a discrepancy it eventually solved by removing in-app subscriptions completely.
In June 2016 Apple relented to pressure and dropped its cut to 15 percent for people subscribed to an app for more than a year.
The latest subscription changes should also apply to tvOS 11.2. Both that and iOS 11.2 will likely see finished releases in the next few weeks.
Charles Martin
Malcolm Owen
William Gallagher
Christine McKee
Wesley Hilliard
3 Comments
How’s about Apple gives us a popup when said introductory subscription is done, letting us seamlessly and effortlessly UNSUBSCRIBE with a single click before that shit is allowed to continue automatically? “In the background” charges are the worst.
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Interesting. How would the "one year" be calculated though? Twelve months of uninterrupted subscription? What if you subscribe for eleven months then take a month off? Do you start from scratch and go back to month 1?
It would be good if there were discounts offered when you go to unsubscribe, like when you pay a subscription/service directly with a card on their supplier's website.