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Apple celebrates Thanksgiving, Christmas with 'Sway' ad featuring iPhone X, AirPods

Apple has started its holiday advertising blitz, with a new music-centric video featuring the AirPods, and the iPhone X and an enraptured couple dancing in the snow.

The video called "Sway" features a dancing couple sharing one set of AirPods. The pair dance to "Palace," by Sam Smith whose music has been featured by Apple in the past.

Apple's tag for the video is "move someone this holiday." Apple notes that the iPhone X is still subject to availability in the tail-end of the spot.