Roger Fingas
Apple on Saturday released a pair of video ads for the iPad Pro, concentrating on some of the possibilities brought with September's iOS 11.
The first, "Augment Reality," shows an actress using an ARKit-enhanced app to drop furniture into a public park. In the second, "Take notes," the same actress sits in a tree, using an Apple Pencil and iOS 11's drag-and-drop features.
Both spots are only 15 seconds long, and use the song "Go" by Louis the Child.
The iPad often takes a backseat to the iPhone in advertising, but Apple has been intensifying its efforts to cast the iPad Pro as a legitimate replacement for a laptop. iOS 11 in particular introduced several Mac-like features, some others being a new dock and a dedicated Files app.
Oliver Haslam
William Gallagher
Christine McKee
Sponsored Content
Malcolm Owen
Andrew Orr
38 Comments
We need the new ones now though, still don’t have a Pro but don’t see the point in buying one now, waiting for what’s next..
Hate to be the guy that threadjacks but not sure why AI isn't all over Microcenter offering the base config of the iMac Pro for $1000 off the regular price. They have them for $3999. Must buy in store. Stores average about 5 units per location. A lot of the locations had up to 10 available. I'm guessing that's a better story than Apple has some new ads. Apologies if I'm breaking protocol here.
I’ve really been waiting to see what great things AR will provide. Dropping furniture in a park will be so handy!
/s
Good ads, too short.
The iPad Pro offers extraordinary capabilities and potential.
But, until Apple bestows it with a cursor, it's potential as a laptop replacement will be limited because its functionality will be restricted to things you can do with your fingers on a touchscreen laptop.