New leases give Apple a large footprint in Los Angeles for content push

Apple has reportedly leased more than 200,000 square feet of prime real estate in Culver City, California to support its expanding efforts in original video content.

Apple has snapped up another 185,000 square feet of real estate in the center of Los Angeles's film scene, according to The Real Deal. The iPhone maker will take possession of a new four-story project at 8777 Washington Boulevard that was initially slated to become HBO's new headquarters.

The building includes 4,500 square feet of retail space on the ground floor, though it's not yet known whether Apple will occupy that space itself or look to lease it to a third party.

Apple's new office is minutes away from an 85,000-square-foot production facility the company has been linked to since last year, with reports saying that Apple has finalized the lease on that location as well.

Before beginning its video march, Apple acquired a significant presence in Culver City when it purchased Beats. The headphone maker opened a new campus just minutes away from Apple's new Washington Boulevard location in 2014.

15 Comments

SpamSandwich 19 Years · 32917 comments

About 6 years ago

They should be buying up talent and studio space in Canada. Many “Hollywood” productions end up going to Canada anyway.

christopher126 16 Years · 4366 comments

Good!

I support Apple's efforts b/c I dislike big cable companies, telecom companies and media companies! :)

I don't mind paying more for content, but I want good value. Network television and most cable tv is the worst! The exception is Fareed's Zakaira's GPS on CNN. The best show on television. Mainly, b/c he doesn't rely solely on American pundits.

Best

Here's a thought, Apple should offer Fareed a mega salary to have him do his show for Apple. Woo, Bill Maher away from HBO, John Oliver, Vice, etc., etc. I have to believe Samantha Bee is grossly underpaid! :) Go with some known shows/personalities that are already working than gamble on new unproven shows. Or do both.

[Deleted User] 11 Years · 0 comments

If they're truly in it for the long-haul, couldn't they BUY rather than LEASE? It's not like they're short of cash and if the plans didn't work out THEY could then lease the properties out bringing in more income. I always see renting as a short-term thing, doesn't make sense to me long-term unless they're planning on moving the team around regularly.

macxpress 16 Years · 5913 comments

adm1 said:

If they're truly in it for the long-haul, couldn't they BUY rather than LEASE? It's not like they're short of cash and if the plans didn't work out THEY could then lease the properties out bringing in more income. I always see renting as a short-term thing, doesn't make sense to me long-term unless they're planning on moving the team around regularly.

I'm thinking more buildings are for lease than for sale. Its most likely pretty prime Realestate there. If you lease, you can just move elsewhere should you need a larger building or whatever else the reason may be. I'm sure they're not leasing with the intention of moving everyone back near Cupertino.

lkrupp 19 Years · 10521 comments

christopher126 said:

Good!

I support Apple's efforts b/c I dislike big cable companies, telecom companies and media companies! :)

I don't mind paying more for content, but I want good value. Network television and most cable tv is the worst! The exception is Fareed's Zakaira's GPS on CNN. The best show on television. Mainly, b/c he doesn't rely solely on American pundits.

Best

Here's a thought, Apple should offer Fareed a mega salary to have him do his show for Apple. Woo, Bill Maher away from HBO, John Oliver, Vice, etc., etc. I have to believe Samantha Bee is grossly underpaid! :) Go with some known shows/personalities that are already working than gamble on new unproven shows. Or do both.

Blathering hypocrisy! When Apple does come out with content you’ll be the first one screaming bloody murder about the price.