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Get $15 off a 1-800-Flowers order when using Apple Pay

Apple continued its semi-weekly Apple Pay promotional campaign on Wednesday with a new offer that grants users a $15 discount on select 1-800-Flowers orders, just in time for Valentine's Day.

Apple sent out emails to Apple Pay users advertising the 1-800-Flowers promotion, noting customers can get $15 off when shopping the company's special Gift Collection.

Customers can access the discount by visiting the special Apple Pay page via the 1-800-Flowers app or through Feb. 15. As with previous offers, users must check out with Apple Pay in order to be eligible for the incentive pricing.

Today's offer is the latest in an ongoing Apple Pay campaign that in past weeks included specials from car parking service SpotHero, Instacart, sneaker buying service GOAT and Dunkin' Donuts.

Apple launched the semi-weekly promotions late last year, initially offering a $5 iTunes gift card to shoppers using Apple Pay at certain online merchants including JCPenney, Macy's and Warby Parker.