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New 'Close Your Rings' minisite encourages using Apple Watch Activity app

Apple has created a new website, "Close Your Rings," explaining how the Apple Watch's Activity app works and some of the ways people can reach its "Move," "Exercise," and "Stand" goals.

The site's Move section, for example, provides a brief intro to the concept of active calories, and shows how to change daily goals. It also suggests picking an Activity-themed watchface, or at least adding the appropriate complication.

The health benefits of closing rings are a recurring theme.

"30 minutes of brisk activity every day can help minimize the chance of stroke, cardiovascular disease, diabetes, and weight gain," the Exercise section says. "It can also help improve sleep and mood, as well as reduce stress."

Apple also highlights Challenges and Achievements, and the Watch's wheelchair support, which changes Stand to "Roll," and identifies different arm movements when counting Move and Exercise data.

The company has made the Activity app a focus in both internal and external marketing. This year the company held its second annual "Close the Rings" event, encouraging workers to hit certain goals in exchange for rewards —the top prize being a unique Watch band.