Roger Fingas
A psychological test once used by NASA categorizes Apple's Tim Cook as an "Advisor," based on linguistics analysis of 10 minutes of his public speaking, according to a "behavioral analytics" firm.
Going by the Process Communication Model, Advisors are people who use "formal, respectful, and values-driven" words to emphasize their personal convictions, Mattersight said. Those people will also allegedly take commitments seriously, are are said to be "dedicated, observant, and conscientious."
Advisors represent one of six personality archetypes in the PCM — the others being Organizers, Connectors, Originals, Doers, and Dreamers — but are said to represent just 10 percent of the population. They also allegedly skew 75 percent male, though two famous women pegged as Advisors include former U.S. Presidential candidate Hillary Clinton, and former HP Enterprise CEO Meg Whitman.
Some notable Organizers include Tesla/SpaceX CEO Elon Musk and former U.S. President Barack Obama. Ex-Yahoo CEO Marissa Mayer is an example of a Connector, while Facebook CEO Mark Zuckerberg is an Original.
Among famous Doers are ex-Uber CEO Travis Kalanick, Virgin founder Richard Branson, and most prominently current U.S. President Donald Trump. Mattersight hasn't labeled any famous Dreamers.
Cook is known for a deliberate speaking style, as well as regularly promoting his and Apple's general values in keynotes and interviews. His stance has sometimes gotten the company into trouble, for instance running afoul of Trump and/or government agencies like the FBI and NSA.
Malcolm Owen
Amber Neely
Christine McKee
Chip Loder
Marko Zivkovic
19 Comments
Dreamers... hmm, Steve Jobs, perhaps?
These personality traits "tests" can be fun when taken with a grain of salt. The fact that this particular one doesn't have a "Psychotic Narcissist" category is rather telling and an obvious omission in terms of the current situation.
If you want to self-administer this type of test with friends, acquaintances, and prospective hires (hmm?) give this one a try: http://www.humanmetrics.com/personality
If you want to evaluate someone on this level, never use public speaking as a model.
Most of what they say is the product of input from multiple parties or acutely tuned to the listener.