Roger Fingas
Apple on Monday debuted four new "Switch to iPhone" ads, as well as another brief how-to guide for the smartphone.
The new vertically-formatted ads are titled "Ease," "Environment," "Safe," and "Apple Support." Each is just 10 to 15 seconds long, and promotes a reason to pick an iPhone over Android devices, typically without going into actual details.
The one exception is "Environment," which notes that iPhones are assembled at "zero waste to landfill" factories.
The how-to video is "How to experiment with color on iPhone," and simply points viewers toward the "Edit" menu in the iOS Photos app, where a "Color" option pops up a simple slider.
In Australia the company recently put out a series of iPhone X ads themed around LGBT weddings, marking the legalization of same-sex marriage in the country.
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24 Comments
I have an iPhone 6. It works perfectly well, but since the removal of the headphone socket, and now the fingerprint recognition. I'm out. About the only iPhone I'll upgrade to would be a 6s. The new Galaxy S9, is looking promising too, even though I hate Android.
I too have a bit of push back on lack of a Home button. I also have a 6 but I recently bought an 8 for my wife. but I have to buy another one because the unopened box got stolen out of my checked luggage while returning from a business trip. I asked Apple if they could track it but they said no. Her birthday is coming up very soon but I'm waiting to see if the credit card company is going to reimburse me for the stolen device.
You luddites who have not tried Facial recognition and want to cling to HP Jacks and Home button eliminations need to just go to android and never come back...you will not be missed...iPhone 6...really???