Apple Australia airs four wedding-themed 'First Dance' ads for iPhone X

By Roger Fingas
Sunday, February 25, 2018, 10:04 am PT (01:04 pm ET)

Apple this weekend premiered four new "Shot on iPhone" ads for the iPhone X in Australia, all themed around first dances at weddings.

The spots are also focused exclusively around gay and lesbian couples, specifically "Antony and Ron," "Nick and Rob," and "Meg and Anne-Marie." Three are 15 seconds long, while the fourth is a full minute and splices several weddings together. All four commercials are set to a Courtney Barnett cover of INXS's "Never Tear Us Apart."

The LGBT theme was likely chosen to reflect the very recent legalization of gay marriage in Australia, made official Dec. 9.

Notably the ads make no reference to specific features, such as 4K support or twin lenses. Many of Apple's iPhone X ads have concentrated on its edge-to-edge OLED screen or the front-facing TrueDepth camera, which supports Face ID and animoji.

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