Stephen Silver
The two ads continue Apple's recent "Switch to iPhone" campaign, which specifically urges non-iOS users to defect to Apple from the competition
The first 15-second ad, titled "Portraits," features a pair of portraits on a wall, marked "your phone" and "iPhone," each with a young woman featured. Upon noticing the "iPhone" woman's use of the Portrait Lighting feature, the woman in the "your phone" photo moves into the "iPhone" portrait, as the phrase "amazing portraits" appears on screen.
The second ad features a similar split-screen setup, with "Your Store" and "App Store" on each side. Lining the shelves of each store are goods resembling app icons. A woman takes one of the icons off the shelf on the "Your Store" side and it blows blue powder in her face. She then walks over to the "App Store" section as the "Your Store" shelf collapses and the word "safer" appears.
The first Switch to iPhone ads appeared in February to promote the safety and environmental benefits of the latest devices. They recall the "Switch" ad campaign that Apple launched to promote PC-to-Mac switches in 2002, although "Switch" has been part of Apple's online messaging all along.
William Gallagher
Amber Neely
Christine McKee
Sponsored Content
70 Comments
So true on the App Store. I read several stories each week about apps with malware or deceitful permissions/access in the Android store. I can also attest from using Android for over 5 years the app quality is levels below that of the iOS side. Amazing how different the exact same app can be on Android versus iOS. Fortunately, I made he switch 2 years ago and haven’t looked back; well maybe just to once or twice to gloat.
There is a troll here.
3 more family members made the move to iOS in the last few months. Have yet to see one go the other way.
They are solid ads, even if I'm not a fan of referencing a competitor. It worked for the long running "I'm a Mac" ads, which only eventually mentioned Windows directly after Vista(?) was a market failure, so there clearly is an effectiveness to them.
Most of my dislike stems from political ads, to the slightly lesser extent the direct, lowbrow ad posted by Jsmythe00, with the "I'm a Mac" being to a much lower extent, and these ads being even further away. I guess attack ads can be done with class, so the question remains if Android users (the viewer Apple is targeting) even recognize its subtly and non-Tr█pian approach.