Visitors to the iTunes Store and App Store are on Wednesday being greeting by banners asking for donations to help flooding victims in Kerala, India.
Kerala is a coastal state in southern India, and has been hit unusually hard by monsoon rains. As many as 400 or more people have died, thousands are stranded, and even larger numbers are in relief camps.
Floods have actually been ongoing since early summer, but the situation worsened with recent rain. Only recently have relief operations been able to make a real impact.