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This change is a requirement for all apps "submitted for distribution on the App Store or through TestFlight external testing," the notice advises.
User privacy continues to be a major topic for Apple, with the company insisting it is transparent in any data collection it performs, as well as minimizing what data is acquired and working to disassociate it from the user. In statements about its privacy policies, Apple repeatedly affirms "The customer is not our product," and that its business plan does not depend on collecting such personally-identifiable information, typically used for advertising purposes.