Apple's 'iPhone can do what?' site refresh highlights privacy, usability, and entertainment [u]

Apple has refreshed part of its website detailing the iPhone's key features, with the "iPhone can do what?" page highlighting the smartphone's different functions and services, including those relating to privacy, usability, and entertainment.

Updated on Wednesday, the iPhone features page has the title "That's iPhone," and uses a new tiled design that lists many of the major features the iPhone possesses. While some elements are simply images with links to see more information, some consist of videos that show to users the features in action.

The list of highlighted features include how every iMessage communication is secured with end-to-end encryption, the water resistance of the latest models, mass communication with Group FaceTime, the ability to find and remotely wipe a misplaced handset, and Do Not Disturb While Driving.

Some elements offer a quick guide to using features, including basic functionality such as recording the screen or creating a Memoji, though it also offers some more in-depth tips as well. For example, the page teaches how to use search in Photos to find images of bicycles and to pick the best shot from a Live Photo, as well as how to use the ARKit-based Measure app.

The latest website addition follows five days after another change, advising users about their devices. The "There's More to iPhone" campaign in the UK and France offers videos and information about the security and privacy credentials of the flagship mobile device.

Update: Complementing the "iPhone can do what?" website revamp, Apple on Wednesday published a series of short videos to YouTube showcasing certain iOS features and capabilities.

6 Comments

kkqd1337 12 Years · 471 comments

About 5 years ago

i've owned an iPhone since 2008 but i am growing tired of Apple and their misdirection in these adverts

iMessage is indefensibly terrible - why they added those stupid 'haha' and 'thumbs up' responses is beyond me, and you can't search messages, and they need to just stop behaving like children and make an Android app.

AppleExposed 6 Years · 1805 comments

Sad, the fact android stole everything from Apple made iPhone less unique. Which is why people say "my android is basically the same" as if Apple didn't have to do any hard work for it to be that way.

bluefire1 10 Years · 1311 comments

AppleExposed said:

Sad, the fact android stole everything from Apple made iPhone less unique. Which is why people say "my android is basically the same" as if Apple didn't have to do any hard work for it to be that way.

AppleExposed said:

Sad, the fact android stole everything from Apple made iPhone less unique. Which is why people say "my android is basically the same" as if Apple didn't have to do any hard work for it to be that way.

I’ve seen my friends latest Android phone. IPhone clearly remains superior.

chasm 10 Years · 3626 comments

kkqd1337 said:

i've owned an iPhone since 2008 but i am growing tired of Apple and their misdirection in these adverts

iMessage is indefensibly terrible - why they added those stupid 'haha' and 'thumbs up' responses is beyond me, and you can't search messages, and they need to just stop behaving like children and make an Android app.

Why does it matter to you if Apple adds a “thumbs up” to Messages (a very popular feature) if you don’t use it? How could it possibly affect you?

Also, you can search Messages. Just because you don’t know how to use a feature doesn’t mean it doesn’t exist. I’m getting the distinct feeling you don’t use Messages at all, and have to come to places like this to get people to talk to you ...

chasm said:

kkqd1337 said:

i've owned an iPhone since 2008 but i am growing tired of Apple and their misdirection in these adverts

iMessage is indefensibly terrible - why they added those stupid 'haha' and 'thumbs up' responses is beyond me, and you can't search messages, and they need to just stop behaving like children and make an Android app.

Why does it matter to you if Apple adds a “thumbs up” to Messages (a very popular feature) if you don’t use it? How could it possibly affect you?

Also, you can search Messages. Just because you don’t know how to use a feature doesn’t mean it doesn’t exist. I’m getting the distinct feeling you don’t use Messages at all, and have to come to places like this to get people to talk to you ...

It affects me because I can’t turn it off and stop people sending me stupid thumbs up messages

And as far as i’m Aware there isn’t a way to search individual message threads in iMessage or search for a common word such as ‘holiday’ which may be mentioned multiple times to find exactly what you are looking for