Apple News+ wrangled more than 200,000 subscriptions in first 48 hours, report says

Citing sources familiar with the matter, The New York Times reports the figure represents more users than Texture, the magazine app Apple acquired to build Apple News+, had at its peak.

Dubbed "Netflix for Magazines," Texture was purchased by Apple in 2018, sparking speculation that the tech giant would leverage the app's framework for a branded subscription news offering. Those guesses were rendered correct last week when Apple debuted Apple News+, a for-pay news service that presents users access to some 300 magazines for $9.99 per month.

In addition, Apple's news product includes the Los Angeles Times and limited access to the The Wall Street Journal, the latter considered a crown jewel in terms of newspaper content.

Notably absent from Apple News+ are major publications like The Washington Post and The New York Times, but not for want of trying. According to a report this week, Apple SVP of Internet Software and Services Eddy Cue frequently visited both publications prior to launch in attempts to strike an amicable deal.

The NYT has been particularly critical of Apple's bundle pricing, saying the product puts publications at risk of subscriber cannibalization for minimal financial gain. Last week, The Times CEO Mark Thompson cautioned against distributing first-party content through third-party services, and likened services like Apple News+ to Netflix.

"We tend to be quite leery about the idea of almost habituating people to find our journalism somewhere else," Thompson said. "We're also generically worried about our journalism being scrambled in a kind of Magimix (blender) with everyone else's journalism."

Some outlets, like The New Yorker, are attempting to balance the tables by offering only a portion of their content on Apple News+, with full subscriptions purchased through their standalone platforms providing total access. The WSJ is taking a similar tack and provides Apple News+ users access to all business and financial news, searchable in the app, alongside a curated selection of general, political and sports stories.

According to today's report, Rupert Murdoch, who purchased the The Journal in 2007, was a key factor in its inclusion in Apple News+. Murdoch is looking to expand the paper's demographic beyond Wall Street types by presenting more general interest, sports and lifestyle coverage, the report said. Perhaps not coincidentally, articles from those sections will be highlighted on Apple's service.