Roger Fingas
A newly-published survey of 8,600 U.S. teens found that a higher number than ever, 86 percent, are hoping to make Apple's iPhone their next smartphone.
That percentage — gauged across 47 states during the fall of 2018 — ranks against 84 percent last spring, investment firm Piper Jaffray said on Monday. The average age of those surveyed was 15.9, and the average household income $68,300.
The survey didn't comment on the practicality of getting a new iPhone. Apple's cheapest 2018 model is the iPhone XR, which normally starts at $749 — and while it's possible to lower that cost through trade-ins and other promos, it may be more realistic for teens to buy older hardware like the iPhone 7 or 8.
Elsewhere in the survey, Piper found that Netflix was the most popular source of daily video consumption, coming in at 38 percent. It surpassed YouTube's 33 percent, despite the ubiquity of the free Google platform.
Perhaps signaling the work ahead for Apple TV+, launching this fall, Hulu ranked fourth with just 5 percent, beaten even by cable TV's 16 percent. Netflix was the first streaming video service to become popular, and has firmly established itself worldwide with a mix of third-party content and original shows like "Stranger Things," "Mindhunter," and "Russian Doll."
Apple is preparing its own slate of original TV shows with A-list stars and directors, but has yet to say whether it will offer any third-party material. That may be harder and harder to come by since there's already a plethora of rival services, and Disney+ — launching around the same time — will by default have access to titles from ABC, ESPN, Marvel, Pixar, Lucasfilm, and more.
Piper meanwhile found that Snapchat was the top social media platform for teens, favored by 46 percent, followed by Facebook's Instagram at 32 percent. Though popular among adults, Twitter, Facebook, and Pinterest managed just 6, 5, and 1 percent, respectively.
Marko Zivkovic
Wesley Hilliard
Oliver Haslam
Christine McKee
Malcolm Owen
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37 Comments
I don't find that surprising at all. NONE of my grandson's friends have anything but an iPhone, iPad or IPod and not a single one has an Android device. They use them to communicate with each other and their uniformity helps that because they don't have to deal with different apps and protocols -- so its prevalence strengthens the product.
And, I think we will see Apple leveraging that prevalence with other products like Apple Watch, AirPods and a host of services -- starting of course with Apple Music which many of them already have. And, those services will be supported by Family Sharing: for me it is only $5 a month to share my Apple Music subscription.
G O A P P L E !
Great news and agree with the poster above. No doubt our resident Google journalist will post refuting evidence any second ...
And what about some research how they fulfilled their intention or willingness/plan?
Not just teens; I know several people my age (late 30s) & older who have switched to . Only know one who went to android. Not that my anecdotal observations mean much.
Wonder as these teens grow up and enter the work place, if the only computer they will use is one issued at work. Will the smartphone also be their personal computer?