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As part of its environmental press barrage on Thursday, Apple hosted a talk at Apple Park featuring actors/musicians Will, Jada, and Jaden Smith.
Jaden recently founded Just Water, an organization meant to bring clean water to places like Flint, Mich., — a city still coping with massive lead pollution. Apple CEO Tim Cook drew attention to the talk and Jaden's cause via Twitter.
Moderating the event was Apple's VP of environment, policy, and social initiatives, Lisa Jackson, who came to Apple after running the U.S. Environmental Protection Agency under the Obama administration.
To further depict itself as environmentally friendly, Apple simultaneously released its annual Environmental Responsibility Report and opened the doors to its Material Recovery Lab in Austin, Tex. All three initiatives came ahead of Earth Day on April 22.
Apple's global operations are now entirely powered by renewable energy, and the company is both pushing and aiding suppliers in greening their footprint. It has pledged to ultimately create a closed recycling loop, but is still a considerable distance from that goal.
Special environmentally-themed Today at Apple sessions will be held at all Apple stores to mark Earth Day. The App Store will meanwhile feature original stories and collections, and for Apple Watch owners, a custom Earth Day award and Messages stickers will be available if they complete a 30-minute outdoor workout.