Google teases triple lens camera system and square bump on Pixel 4

I'm not sure if I should cringe or laugh... If you can't beat 'em... copy (wait, no, what?)

Considering how much junk we get about Apple’s phones every year before release, I think it would be a good idea for Apple to officially tease as well. We already get a lot of correct details at least a couple months before the introduction. Apple could do a much better job of this while still controlling expectations, and possibly even making it less interesting for those who release info now.

melgross said:

Considering how much junk we get about Apple’s phones every year before release, I think it would be a good idea for Apple to officially tease as well. We already get a lot of correct details at least a couple months before the introduction. Apple could do a much better job of this while still controlling expectations, and possibly even making it less interesting for those who release info now.

I beg to differ, if you're actively looking for leaks, you'll find them. There's still a lot of value hearing and seeing something for the first time on stage - the wow factor never fails. However, if Apple were to consider making promises that don't materialize or underwealm - that could prove costly over the long run. This type of purchase is still emotionally driven and many people around the world don't follow or read insider news or leaks. Many probably visit Apple's website, catch the calendar invite and only watch Apple keynotes. In my view, that approach is hardly for people like us who frequent sites like appleinsider.com. When one sees a product too far in advance, leaving you with too much time to think might make people reconsider. I remember watching my very first Keynote from the launch of the original iPhone - never been blown away as much as I was then. Each year, I try my level best to avoid sites like this one months in advance or when I see anything to do with a "leak" - I simply skip over it to avoid getting any details - details create expectations, unrealized expectations ruin the experience of the final product. Works pretty well for me and each year, I'm satisfied with what I see on stage.

marsorry said:

I'm not sure if I should cringe or laugh... If you can't beat 'em... copy (wait, no, what?)

Copy what? something that doesn't exist.

marsorry said:

melgross said:

Considering how much junk we get about Apple’s phones every year before release, I think it would be a good idea for Apple to officially tease as well. We already get a lot of correct details at least a couple months before the introduction. Apple could do a much better job of this while still controlling expectations, and possibly even making it less interesting for those who release info now.

I beg to differ, if you're actively looking for leaks, you'll find them. There's still a lot of value hearing and seeing something for the first time on stage - the wow factor never fails. However, if Apple were to consider making promises that don't materialize or underwealm - that could prove costly over the long run. This type of purchase is still emotionally driven and many people around the world don't follow or read insider news or leaks. Many probably visit Apple's website, catch the calendar invite and only watch Apple keynotes. In my view, that approach is hardly for people like us who frequent sites like appleinsider.com. When one sees a product too far in advance, leaving you with too much time to think might make people reconsider. I remember watching my very first Keynote from the launch of the original iPhone - never been blown away as much as I was then. Each year, I try my level best to avoid sites like this one months in advance or when I see anything to do with a "leak" - I simply skip over it to avoid getting any details - details create expectations, unrealized expectations ruin the experience of the final product. Works pretty well for me and each year, I'm satisfied with what I see on stage.

The point of my post was that these leaks occur. They already manage our expectations. I’m not talking about Apple releasing everything before their event. I’m talking about a photo of a small pet if the phone. Apple takes these pictures all the time, and presents them on stage in a video. Often, we have no idea of what the picture is showing, justvthat it’s a beautiful portion of—something. That what I’m talking about. I said tease, not release.

most people are not like you, we search out every detail we can find right after the last product came out.

You’re overthinking this.