Malcolm Owen
Apple CEO Tim Cook made an appearance at the annual San Francisco Pride Parade on Sunday, joining Apple employees in marching through the city, recognizing and celebrating the LGBTQ community and connected good causes.
Posting to Twitter, Cook wished "Happy Pride to everyone celebrating around the world!" Cook also highlighted Apple's attendance at the San Francisco event, noting "Great to see so many Apple employees marching today."
Along with the comment, Cook included a photograph of the Apple employee group marching on the street, wearing t-shirts and holding up signs and banners bearing the Apple logo, using a rainbow-styled outline. Cook himself also made an appearance on social media via other Internet users, featuring in selfies with Apple employees.
Apple regularly takes part in the San Francisco Pride parade, with other executives also attending to mark the occasion, including Deirdre O'Brien, the company's newest retail head.
Happy Pride to everyone celebrating around the world! Great to see so many Apple employees marching today in San Francisco! pic.twitter.com/lVKrF90HWa
— Tim Cook (@tim_cook) June 30, 2019
The iPhone maker regularly offers charitable donations to LGBTQ causes, as well as speaking out in support of organizations and individuals. In June, Apple launched a new Pride Edition Sport Loop for 2019, with proceeds from its sale going towards a variety of LGBTQ advocacy organizations, including GLSEN, PFLAG, The Trevor Project, and Gender Spectrum.
Apple has repeatedly received a perfect score of 100 on the Human Rights Campaign's Corporate Equality Index, which monitors the treatment of LGBTQ people both within and outside of the U.S. workplace.
Cook has repeatedly spoken out in favor of LGBTQ rights, and is the first openly gay CEO of a major U.S. corporation. In October, Cook will be presented a "Champion" award by GLSEN for his efforts in promoting likeminded causes.
"At Apple, our commitment to inclusion helps us do our best work, each and every day," Cook said in a prepared statement for the award. "Innovation depends on openness to new ideas, a culture of curiosity and a climate free from shame and stigma — that's true not only true for Apple, I believe it's true for everyone."
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7 Comments
Good for him - very proud of him coming out in support of bullied kids at school - especially since he's clearly a very private person
Is Tim Cook the only CEO or executive who gets involved with these parades for personal reasons?
(and no, I’m NOT one of those people who thinks Cook should “stay out of politics” for fear of it “hurting share price” or “wasting time that could be spent on product development”, or some other insincere proxy for hating on progressive politics)
It seems corporations have decided this is another place to market themselves. I know I shouldn’t be surprised, since opportunism and exploitation is what unrestrained capitalism is all about, but it’s obnoxious that there’s no facet of our society that can’t be exploited as an opportunity for corporations to fly their marketing flags. LGBTQ+ rights is only one example of when it seems a tone-deaf behavior, since corporations as entities don’t care about people or human rights.
I wonder if any of the Westboro Baptist Church congregants have iPhones? Just wondering.
This is great.
What gets people stirred up is when he gets into politics that can make a whole party look bad. Equality and humanitarianism is always a good thing. Especially Apple being environmentally conscious.
People like to bash Cook but when he leaves Apple people are gonna snap out of it and realize how important he was.
How much pride does Cook and 3% of the population need?