New seasonal Apple Watch bands include Pride Sport Loop, now on sale

Overshadowed by bigger news, Apple used its WWDC 2019 keynote to reveal seasonal Apple Watch bands, including the latest iteration of its popular Pride colors.

The Pride Edition Sport Loop does away with white spacing or borders as on a previous buckle model. It's not yet clear if any proceeds will be donated to LGBT charities, as has been done in the past.

A version of the band will presumably be mirrored in watchOS 6, announced today and launching this fall. That could prove unusually controversial, since Apple has nixed LGBT bands in Russia. Under autocrat Vladimir Putin, the country has banned so-called LGBT "propaganda."

Apple's other additions include Sport Loops and silicone Sport Bands in three new colors: Cornflower, Canary Yellow, and Dragon Fruit.

All seven new bands are on now sale for $49 apiece.

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