Malcolm Owen
Apple is continuing to expand its 'Privacy. That's iPhone' campaign into more territories, with more billboards in the series spotted in Hamburg and Berlin in Germany promoting the iPhone and iOS' data security credentials.
The poster campaign in Hamburg consists of two prominent placements for the black and white images. At the Port of Hamburg, Macerkopf reports Apple uses a long poster featuring a statement translated as "The Gateway to the world. Not your information.
A second ad elsewhere in Hamburg suggests the iPhone "Betrays so little about Hamburgers as a Hamburger," referencing the unofficial name given to the city's denizens. In Berlin, the poster reads "Welcome to the safe sector."
In all three cases, Apple includes the german version of the phrase "Privacy. That's iPhone," as well as an illustration of an iPhone XS.
The posters are a continuation of Apple's current ad campaign, which officially kicked off with a video in March. Billboards have been erected in Canada as part of the effort, offering similar privacy-focused messages, with the Berlin and Hamburg posters believed to be the first in Germany.
The style of the posters predates the March launch, closely resembling the one used in January during the Consumer Electronics Show, but with the added campaign tagline.
Charles Martin
Christine McKee
Oliver Haslam
11 Comments
Good. This is a massive differentiator and Apple is doing the right thing by pushing this message in their marketing.
Not to be outdone, Google is announcing their 'Piracy. That's Android' campaign.
Let's hope some more people wake up. I work with a guy that insists on using Windows, Android and Google services for everything, as if they are gold and nothing else is good enough. Yet he has constant technical issues every single day! Why do these people put themselves through this pain?
Glad Apple is finally advertising their little-known strengths.
"Betrays so little about Hamburgers as a Hamburger,"
Is this confusing or does it not translate well into English. Can someone explain what this means?
It actually translates to “Reveals as little about Hamburgers as Hamburgers” and refers to the fact that people from Hamburg are known to be very reserved and not very talkative.