Amber Neely
Shazam has eradicated its losses and increased its user base by over 78 million users in 2018 after acquisition by Apple.
According to the annual report and financial statements submitted to the U.K.'s Companies House, Shazam now has 478 million active users, versus 400 in the previous year. Shazam's 2018 profit was $34.5 million, less than 2017's $44.8 million, but boasted a profit of $158.4 million and reversed $19.4 million in losses the year prior.
Apple Music has incorporated features of Shazam into its Shazam Discovery Top 50 chart, which is populated by trending tracks and artist searches using Shazam. The searches include countries Australia, Brazil, Canada, France, Germany, Italy, Mexico, Russia, Spain, the UK, and the U.S. The playlist uses more than 20 million Shazam queries a day to populate it, updates every Tuesday, and is available wherever Apple Music is.
Word first surfaced in December that Apple was close to buying Shazam. It was said that the price was about $401 million — a significant discount from the $1 billion the company was valued at in its last funding round in 2015.
Shazam started life in the UK in 1999 as a product called 2580, named after the number users had to dial to reach the service via text. Since its debut on the iOS App Store, and subsequently Mac App Store, Shazam has evolved into a comprehensive audio fingerprinting service that allows users to identify songs, movies, TV shows and other media by capturing short audio segments.
Charles Martin
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16 Comments
Cost of acquisition: $401m, first year profit $158m. If the trend continues, by year three the acquisition cost will be paid off and Apple will have yet another recurring profit machine. Lesson learned: Buy Apple stock.
“Shazam's 2018 profit was $34.5 million, less than 2017's $44.8 million, but boasted a profit of $158.4 million and reversed $19.4 million in losses the year prior.“
Am I missing something?
Well, the article should say - 2017 revenue was $44.8 million, but with a $19.4 million loss. For 2018, revenue slipped to $34.5 million, (because Apple discountinued ads in the free version), but the company had a profit of $158.4.million. Which is because they're counting the money they got from Apple for the sale of their intellectual property..but other than that, they were not profitable for 2018 either..
Forget the accounting quirks. Apple paid $401M and has 478M user. Good deal.