Mike Peterson
Apple's historical comedy-drama "Dickinson" has brought home a Peabody Award for the Cupertino tech giant.
The Apple TV+ original was one of 10 winners in the Peabody 30's entertainment category. This year, Peabody said that there were more than 1,300 entries from the television, podcasts and radio, and web spheres.
Notably, "Dickinson" marks the first time that Apple's premium subscription streaming service has won a Peabody Award.
Apple TV+ first launched in November 2019. Although it features a smaller slate of content than its competitors, Apple spends more on each show than rivals and focuses on prestige, award-worthy shows and films.
About eight months into its run, that strategy appears to have paid off — at least for one show. "The Morning Show" earned three Golden Globe awards, three Screen Actors Guild awards, and a Critics Choice award.
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12 Comments
Do awards translate into subscribers?
Huh. And I just read on another thread that Apple's nascent service was just an abject failure that they should shutdown all their services.
Of course. Anything that advertises something as above average will increase interest. Whether that's a significant increase or a longterm interest remains to be seen. The series isn't for me, but I did watch the first episode and it was good. Other series they offer are more my speed. I especially like Home. That said, I wouldn't pay for the service if it hadn't been offered to me with my iPhone purchase but it's still a new service and since they didn't purchase a backlog of countless hours of programming (which is mostly stuff people don't want to watch) it will take longer to build than Disney+… but that's not a bad thing.